Cold calling is becoming less and less effective.
It has become harder than ever to reach potential customers using traditional means of communication. Phone calls are guarded by caller ID, voice mail and gatekeepers that are reluctant to allow sales related calls through to buyers and emails quickly find their way to a trash folder. With over 800 million active users Facebook® is quickly becoming the destination of most Internet users. Companies looking to develop and increase sales can use Facebook® to pinpoint and engage prospects that are most likely going to buy their products and/or services. Whether you are a social media novice or expert this on-demand webinar will give you the tools needed to attract and convert potential prospects using Facebook® overnight.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Why Facebook®
- Brief History of Social Media
- Content Is King
- Find Your Audience Online
Facebook® Pages
- Personal Page vs. Fan Page
- Fan Page Design and Strategy
- Drip Irrigation Marketing
Facebook® Pay-per-Click
- Targeting Your Audience
- Testing Your Message
- Conversion, Conversion, Conversion
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on August 8, 2013.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
David Steel
The Steel Method
- Principal of The Steel Method
- For nearly two decades, marketing visionary David Steel has taught companies how to engage customers and prospects to drive revenue
- After founding his first company at the age of 20 and successfully growing and selling it to a Fortune 150 firm, David co-founded “Sneeze It” one of today’s fastest growing social media firms dedicated to integrating social media into an organizations sales process
- Widely recognized for his ability to monetize social networks he has worked with national brands such as MLB and Playboy industries on developing and maintaining their social networks
- Renowned keynote speaker, motivator, trainer, and strategist
- Can be contacted at [email protected]
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
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