For marketers, search and social media have become inextricably linked.
According to the Searchmetrics 2013 SEO Ranking Factors report, social accounts for 42% of ranking factors. Kent Lewis of Anvil Media, Inc. will outline the importance of social signals to search as well as strategies to integrate the two disciplines. Strategies include social profile optimization, content marketing, connecting with influencers, and utilizing social media as a focus group. Not only will you understand the importance of this convergence, but also take away actionable items on how to begin integrating your search and social efforts today. 5 Reasons to Order •Understand the impact of creating and optimizing social media profiles •Gain insight into content marketing strategies that maximize social buzz •Learn how to identify and connect with industry influencers to enhance credibility and visibility •Discover new opportunities to evolve your business and products based on customer feedback •Apply best practices in social media integration to maximize visibility and conversions via search
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Search Engine Optimization
- The 3 C's of SEO
- Evolving Impact of Social Signals on SEO
- Integrating Social Sharing Into Your Digital Marketing
Content Strategies
- Developing a Strategy Through Social Listening
- Content Repurposing and Development
- Leveraging Website and Blog
Social Media Profiles for SEO
- Claiming and Optimizing
- Integrating and Managing
- Developing and Measuring Benchmarks
Marketing Your Content
- Online Influencer Outreach and PR Channels
- Paid Social and Search Strategies
- Integration With Traditional Channels
Measuring Success
- Visibility (Rankings of Social Profiles and SEO Content)
- Engagement (Social Mentions, Shares, Comments, Links, etc.)
- Conversions (Subscribers, Downloads, Trials, Leads, Sales)
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on November 15, 2013.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Kent Lewis
Anvil Media, Inc.
- President and founder, Anvil Media, Inc.
- Digital marketing including SEO, paid media advertising, organic social media and content strategy
- Adjunct professor at Portland State University since 2000; Instructor for SCORE since 2015
- Regular contributor to SmartBrief and Business Journals Leadership Trust
- Member of Portland Advertising Federation, SEMpdx and IABC
- Bachelor’s degree in business, with a marketing concentration, Western Washington University
- Can be contacted at [email protected], or follow on Twitter @KentjLewis or connect on LinkedIn®
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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