Learn how to leverage SlideShare to create new business by adding a powerful new tool to your firm's content marketing arsenal.
SlideShare.com expands and leverages your existing content, making it available to prospects who might otherwise never discover your content and your firm's capabilities and products. SlideShare.com enhances your firm's search engine visibility and drives new traffic to your websites, retailers, or marketing network. You'll learn how to leverage your current content, making it easier to locate and easier to update. 5 Reasons to Order •Understand what SlideShare.com is and the advantages it offers. •Learn how to identify existing content that can be used for SlideShare.com. •Discover how to prepare and upload presentations for SlideShare.com. •Learn how to add audio and video to SlideShare presentations. •Find out how to use SlideShare.com to drive website traffic.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Perspective: SlideShare and Content Marketing
- Content Marketing's Role in Business Profitability Today
- How SlideShare Amplifies Your Content Marketing
- The Elements of SlideShare Success
Planning and Producing SlideShare Presentations
- Creating a SlideShare Editorial Calendar
- Leveraging What You Already Know About Presentations and PowerPoint®
- Proofing Your SlideShare Presentations
Promoting and Profiting From Your SlideShare Presentations
- Generating New Business Leads With SlideShare
- Adding Audio and Video to Your SlideShare Presentations
- Using Social Media to Promote Your SlideShare Presentations
Resources
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on February 25, 2013.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Roger C. Parker
Published & Profitable
- Partner in the office of Published & Profitable
- Practice emphasizes all aspects of writing and communication skills using the latest technology and online marketing tools, including content strategy planning and copywriting assistance plus do-it-yourself templates, tools, and training for content marketing and writing a brand-building nonfiction book
- Conducts regular seminars and workshops on numerous topics including, the new rules of writing and publishing, LinkedIn® content marketing, creating a sustainable content marketing program, serial marketing, visual planning and communications, and mind mapping your way to success
- Wrote several publications related to the areas of content marketing, graphic design for non-designers, visual thinking, and effective presentation skills; writer of over 40 books sold around the world, including the international bestseller, Looking Good in Print: A Guide to Basic Design for Desktop Publishing; other titles include the original Microsoft Office for Windows for Dummies, the One-Minute Designer, #Book_Title_Tweet: 140-Bite-Sized Ideas for Compelling Article, Book, and Event Titles, and The Streetwise Guide to Relationship Marketing on the Internet
- Top performing blogger for the Content Marketing Institute; Boston Content, Nonfiction Authors Association, contributor to Mindjet Blog, and others
- Degree in history, with honors, Clark University, Harvard Extension
- Can be contacted at 603-866-6046 or rcpcontent@gmail and @rogercparker
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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