Learn to create images that motivate others and capture attention.
Visual literacy, communication and persuasion are key to business today. Why? Because no one reads anymore. They skim. They meme. They post pictures of their cat. Compelling images are key to reaching new customers and maintaining the customers you have. But what makes an image compelling? You don't have to be an artist to use images effectively - you only need to know what you are doing. In this workshop, you'll learn the hidden emotional hooks in images that capture attention, how to create images that motivate others and tips to create compelling presentations that motivate change.
Agenda
Faculty
Larry Jordan
Larry Jordan & Associates, Inc
- A filmmaker for more than 50 years
- Member of the Directors Guild of America
- Member of the Producers Guild of America
- Author of ten books on media software and technology
- Executive producer and host of more than 900 podcasts (‘Digital Production Buzz’)
- Production credits at network and local television, along with corporate video
- Honored by Digital Video in 2017 as a Technology Innovator; selected after a worldwide competition
- Since 2003, heads his company that trains media professionals around the world in how to communicate more effectively using moving images
- Can be contacted at LarryJordan.com
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