Learn to create images that motivate others and capture attention.
Visual literacy, communication and persuasion are key to business today. Why? Because no one reads anymore. They skim. They meme. They post pictures of their cat. Compelling images are key to reaching new customers and maintaining the customers you have. But what makes an image compelling? You don't have to be an artist to use images effectively - you only need to know what you are doing. In this workshop, you'll learn the hidden emotional hooks in images that capture attention, how to create images that motivate others and tips to create compelling presentations that motivate change.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Overview
- Images Are Vital to Business Today.
- Who I Am? I'M a Filmmaker and Teacher Who's Been Using These Techniques to Create Programs That You Want to Watch Even When You'Re Tired and Distracted
Bad Images Matter
- Examples of Bad and Good Presentations and Images
Guiding the Eye Through an Image
- The 6 Priorities That Determine Where the Eye Looks First
Images Emphasize Emotions
- Camera Framing
- Camera Position
- Talent Positioning
Presentation Tips
- Persuasion Is a Choice
- How to Communicate With an Audience
- Rehearsal and Speaking Tips
- The Importance of the Call to Action
Conclusion
- Summarizing Today's Talk With Suggestions on Where to Go Next
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Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on October 23, 2024.
Call 1-866-352-9540 for further credit information.
- IAAP 1.0
- All education that aligns with the CAP Body of Knowledge can be used toward recertification. Lorman Education Services believes this course does align and should be counted toward recertification. Please visit IAAP's certification webpage to review recertification details and requirements. https://www.iaap-hq.org/page/CAP_Recertification. Course Length: 1.0.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
MP3 Download
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Larry Jordan
Larry Jordan & Associates, Inc
- A filmmaker for more than 50 years
- Member of the Directors Guild of America
- Member of the Producers Guild of America
- Author of ten books on media software and technology
- Executive producer and host of more than 900 podcasts (‘Digital Production Buzz’)
- Production credits at network and local television, along with corporate video
- Honored by Digital Video in 2017 as a Technology Innovator; selected after a worldwide competition
- Since 2003, heads his company that trains media professionals around the world in how to communicate more effectively using moving images
- Can be contacted at LarryJordan.com
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Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
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- State Specific Credit Tracker
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Questions? Call 877-296-2169 to speak with a real person.
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