Look at the bigger picture of the many activities that comprise public relations.
Did you see a competitor quoted in the news? Why are reporters calling them and not your company? Why does your company want to be quoted in the media anyway?
There's more to public relations than getting in the news, so let's look at the bigger picture of the many activities that comprise public relations. This presentation will teach you how to introduce an attorney or executive to reporters as a source for comment on timely issues that have business implications for individuals, business owners, or corporations. Being quoted in the media can help generate new business, be top of mind for referral sources, and even attract employees. Reporters are always looking for sources, but they won't call someone if they don't know who the person is and why what they think on a subject is important to their readers.
Agenda
Faculty
Janet Falk
Falk Communications And Research
- Chief Strategist, Falk Communications and Research
- Practice emphasizes public relations and marketing communications
- Conducts regular seminars and workshops on numerous aspects of media relations and marketing communications
- Author of numerous articles on media relations and marketing communications
- Member of Women Owned Law
- Ph.D. degree, University of California, San Diego
- Can be contacted at [email protected], 212-677-5770, or @JanetLFalk
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