Look at the bigger picture of the many activities that comprise public relations.
Did you see a competitor quoted in the news? Why are reporters calling them and not your company? Why does your company want to be quoted in the media anyway? There's more to public relations than getting in the news, so let's look at the bigger picture of the many activities that comprise public relations. This presentation will teach you how to introduce an attorney or executive to reporters as a source for comment on timely issues that have business implications for individuals, business owners, or corporations. Being quoted in the media can help generate new business, be top of mind for referral sources, and even attract employees. Reporters are always looking for sources, but they won't call someone if they don't know who the person is and why what they think on a subject is important to their readers.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
What Is Public Relations
- Why Is It Important
- How Does It Work
- What Are the Activities of Public Relations
What Are Your Goals
- What Are Your Resources
- Who Are Your Publics
- What Makes News
Media Profile and Press Release
- Sample Media Profile for Attorney and Executive
- Sample Press Release for New Hire or New Office
How to Contact Reporters and Keep in Touch
Questions and Answers
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Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on March 22, 2023.
Call 1-866-352-9540 for further credit information.
- ASAP PACE 0.1
- This course is pre-approved through the American Society of Administrative Professionals (ASAP) for 0.1 CEU(s) towards your PACE Recertification.
- IAAP 1.0
- All education that aligns with the CAP Body of Knowledge can be used toward recertification. Lorman Education Services believes this course does align and should be counted toward recertification. Please visit IAAP's certification webpage to review recertification details and requirements. https://www.iaap-hq.org/page/CAP_Recertification. Course Length: 1.0.
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Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Janet Falk
Falk Communications And Research
- Chief Strategist, Falk Communications and Research
- Practice emphasizes public relations and marketing communications
- Conducts regular seminars and workshops on numerous aspects of media relations and marketing communications
- Author of numerous articles on media relations and marketing communications
- Member of Women Owned Law
- Ph.D. degree, University of California, San Diego
- Can be contacted at [email protected], 212-677-5770, or @JanetLFalk
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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