Make sure your company's website is attracting top talent and not turning them away.
Many candidates call the corporate career sites by their well-earned nickname, 'Black Holes' (you may have even used the term in your last search). Companies have conditioned candidates to avoid the HR processes. Instead, Top Talent avoids Human Resources to network with hiring managers and C-Suite because of the Human Resource focus on screening out candidates. Adapt a business solution to the problem. Instead of making it harder to submit a resume on the corporate website, encourage it and then engage the candidates for corporate positions. The secret of successful talent acquisition requires a 180-degree adjustment in thinking. Instead of screening out candidates, companies need to attract Top Talent by treating them as consumers. This topic is critical for Human Resource Business Partners who are serious about talent acquisition. The material outlines the steps needed to make this business transformation. This process is adapted from years of businesses honing marketing and sales processes. It is a 'New App' for Human Resource Business Partners to apply the business process improvement techniques they have learned.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
What Is the Current State in Candidate Attraction?
- Social Media
- Applicant Tracking Systems
- Black Hole Complaints From Candidates
Successful Recruiting Is a Sales Process
- Identify Need (Open Employment Requisition)
- Develop Solution (Create Meaningful Job Description)
- Sourcing Potential Clients (Sourcing Qualified Candidates)
- Needs Analysis (Interviewing Process)
- Due Diligence (Reference Check, Background Investigation, Drug Test)
- Offer
- Price Negotiation (Compensation Negotiation)
- Close
- Delivery of Product/Service (Candidate Start Date)
- Does Your Company's Process Look Like This?
How to Better Attract Candidates to Website
- Make Talent Acquisition a Priority on the Website (No More 4 Point Font for Careers)
- Post Meaningful Job Descriptions
- Build Reputation for Engaging With Candidates (Sincere Social Media)
- Make It Easy to Submit Resumes (No More Applications for Non-Exempts Until After Human Contact - Trying to Attract Rather Than Screen out)
- Build Reputation for Over Communicating (and Allow Candidates to Lower Contact Touches)
- Ask for Referrals, Maybe Even Pay Them for Successful Referrals Using Gift Cards for Restaurants, Upscale Retailers, Even Omaha Steaks or Legal Seafood
- Stay in Contact With the Close #2's
- Create Candidate Focus Groups That Contain a Mix of Successful New Employees That Just Went Through the Process and Several People Who Did Not Succeed
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on December 7, 2018.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Bill Humbert
RecruiterGuy.com
- Owner, RecruiterGuy.com
- One of the rare individuals who is an active recruiter for more than 39 years and an active Sr. Career Transition Consultant
- Speaks to audiences on both sides of the desk, recruiters and candidates; he is the candidate whisperer, and he knows and understands the predicaments each side faces
- Recognized as an expert in both talent acquisition and career transition, he has 111 live television interviews; has been quoted in the NY Times and internationally in The Province, Vancouver, British Columbia
- Published author of Employee 5.0: Secrets Of A Successful Job Search In the New World (his second book) and has signed a publishing contract for writing a series of books titled the RecruiterGuy.com Series; the co-author of the white paper (with Cyndy Trivella), The Positive Aspects of Diversity Hiring free download available - https://www.aps2k.com/diversity-ebook/
- Recognized as a professional speaker with the National Speakers Association - https://www.espeakers.com/marketplace/v3#/ profile/23767?resumeSearch=0
- Over the past year he has presented more than 23 webinars for four different webinar companies on assorted recruitment-related topics; he has spoken at regional SHRM Conferences in Illinois and Utah
- An enthusiastic speaker who entertains audiences while helping them improve their skills
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
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- Course Manuals
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