According to eMarketer, U.
S. online video advertising spending will grow 52.1 percent to $2.16 billion in 2011, before reaching $7.11 billion in 2015. According to the Cisco VNI Benchmark Report, global Internet video traffic will be 54 percent of all consumer Internet traffic in 2016, up from 51 percent in 2011. On YouTube® alone, 60 hours of video are uploaded every minute and 4 billion videos are viewed each day. Video is not only an ideal storytelling medium, it also aids significantly in brand recall. As the second most popular search engine, YouTube® rules the online video world. Kent Lewis, president and founder of Anvil Media, will outline best practices for video marketing, optimization and measurement on YouTube®. He will talk through various advertising options on YouTube® as well as ways to extend the value of your videos via optimization and promotion through offline and online channels. In this on-demand webinar, you will learn how to create a compelling YouTube® channel and content strategy that connects with constituents. Benefits for You - Discover why video is the ideal storytelling medium - Learn how to optimize and measure your online video campaigns - Understand the various advertising options on YouTube® - Learn how to create a compelling and effective YouTube® channel - Understand how to integrate video into your online content strategy
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Gain Insights Into Industry Research and Trends
Understand Video Marketing Landscape and Platforms
Learn Best Practices for Video Marketing
Leverage Insightful Steps to Optimizing a YouTube® Channel
Develop Meaningful Metrics for Measuring the Efficacy of Your Video Campaigns
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on August 12, 2014.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Kent Lewis
Anvil Media, Inc.
- President and founder, Anvil Media, Inc.
- Digital marketing including SEO, paid media advertising, organic social media and content strategy
- Adjunct professor at Portland State University since 2000; Instructor for SCORE since 2015
- Regular contributor to SmartBrief and Business Journals Leadership Trust
- Member of Portland Advertising Federation, SEMpdx and IABC
- Bachelor’s degree in business, with a marketing concentration, Western Washington University
- Can be contacted at [email protected], or follow on Twitter @KentjLewis or connect on LinkedIn®
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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