Learn proper story telling language techniques and gain more clients and close more sales.
You've heard the sales advice to 'show, not tell.' What if your product or service isn't one that you can bring to a prospect or customer to show them? Sales stories allow you to paint a picture in your prospect's mind, and giving them a story will help them to remember you, remember your company, and re-tell the story to others in their organization. This session, 'Story-Selling Success: How to Entertain to Win Every Sale,' gives you both theory and exercises to help build your story-telling muscle...and win that sale!
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Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
What You Can Expect
Research and Framework for Storytelling in Sales
Identifying Stories
Outlining Stories
Delivering Stories
Questions?
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Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on November 14, 2022.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty

Shannon J. Gregg, MBA
Cloud Adoption Solutions
Dr. Shannon J. Gregg
- President, Cloud Adoption Solutions
- At Cloud Adoption Solutions, our practice is deeply rooted in delivering comprehensive Salesforce consulting services that address all facets of digital transformation. We specialize in change management, ensuring seamless integration of Salesforce solutions into existing business processes. Our expertise in Diffusion of Innovations allows us to guide clients through the stages of technology adoption, ensuring that new systems are embraced at all organizational levels. Furthermore, we apply Adult Learner Theory to tailor training programs that enhance user engagement and adoption, ensuring lasting impact and value for our clients
- Over the years, I have been privileged to share my insights and research findings at numerous industry conferences and seminars. My PhD research on User Adoption, which integrates Change Management, Diffusion of Innovations, and Adult Learner Theory, has been a cornerstone of my presentations. I have conducted workshops and training sessions for a variety of audiences, from small business owners to large corporate teams, focusing on preparing businesses for digital transformation. My sessions are designed to be interactive and practical, providing attendees with actionable strategies and tools to drive successful digital initiatives
- Author of It’s About Time: How to Do More of What Matters in the Time You Have
- PhD, Point Park University; MBA, Point Park University; BA, University of Pittsburgh
- Can be contacted at [email protected]
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More Program Information
Why Lorman?
Over 38 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.

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