With website visitor tracking you will be able to prioritize the hottest leads and you will learn valuable information about your customers.
Understanding your website visitors is absolutely critical to improving conversion optimization and delivering better leads to your Sales Team. Whether your visitors are coming from search engines, ads, email campaigns or directly to your website, there is a lot of information you can safely use to understand who they are and their interests. When you understand this information, you can create better content and take the guesswork out of your digital marketing. This ondemand webinar will highlight the leading techniques to understanding your visitors through their behavior so you can drive quality sales leads and improve your business growth rates.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Defining a Lead vs. a Conversion
- Solving the Sales vs. Marketing Dilemma
- What Is a Web Conversion?
- Leads Have Defined Value
- Parameters for an Mql
Engagement and Interest
- Knowing Your Visitors Needs
- Measuring Visitors Engagement
- Deciphering Interest From Visits
Identifying Unknown Web Visitors
- Geography
- Originating Business
- Tactics for Getting Information
Scoring Conversions to Get a Lead
- Scoring Your Conversions
- Positive Scoring
- Negative Scoring
Winning Digital Lead Generation
- Adaptive Web Design Methodology
- Removing the Guesswork Through Analytics
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on September 18, 2014.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
John Paul Mains
Click Laboratory
- CEO and chief scientist at Click Laboratory
- Wrote, “The Marketer’s Guide to High Converting Websites”
- Regular writer on marketing land and search engine land
- Recent marketing leader at Google® Shopping
- 20 years of experience in user experience and digital marketing
- Can be contacted at [email protected], @johnpaulmains, www.linkedin.com/in/johnpaulmains or 813-344-2520
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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