Leveraging Sales Force Compensation to Drive Change

Learn how to build, improve, and maintain a strategic sales compensation plan that will push reps to focus on strategic priorities.

For senior executives and sales leaders alike, effectively aligning the interests of the sales force with evolving business priorities is an ongoing challenge. Because the sales force is, for most organizations, an overwhelmingly important key to go-to-market effectiveness, ensuring that the sales team remains in sync with those evolving strategic priorities is crucial. That is where leveraging sales compensation as a communication and change management tool comes in. However, when faced with the task of considering a change to the comp plan, many confounding questions tend to arise, such as, "We just changed the plan a year ago; should we really be doing this again?" "Who should own the process and who should be involved?" "How do we know if our plan is competitive?" This on-demand webinar is directed at the leaders and managers entrusted with the task of leading the design of sales compensation plans for their respective organizations, and will focus on delivering practical insights and how-to steps that can be employed immediately.