Sales and marketing alignment is a term that eludes most B2B companies.
Blame it on egos and turf wars, the two disciplines have butted heads since the dawn of the functions. Bottom line: In today's digital, buyer-driven marketplace, there is no time for head butting - marketing and sales people must unite under one common goal - to drive revenue. In this OnDemand Webinar, Debbie Qaqish reveals a 4-step model for creating synergy between marketing and sales that generates topline profits in a predictable, repeatable and sustainable way. This is revenue marketing. And this is the future of marketing. 5 Reasons to Order •You will learn a 4-step model for building alignment and synergy with sales. •You will learn the language of sales. •You will learn the mindset of sales and how you can align in programs and revenue. •You will learn practical tips from vice presidents of marketing from national companies who have achieved alignment and synergy. •You will learn the current trend in the sales and marketing relationship.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Description of the Current Sales and Marketing Relationship and Why It Is the Way It Is
Definition of Marketing and Sales Alignment Versus Marketing and Sales Synergy
- Characteristics of Each
Benefits of Having a Synergistic Relationship
- Two Case Studies - Both B2B National Companies
What Does Sales Really Want?
- CSO Insights Study
4-Step Model for How You Can Build Synergy With Sales
- Case Study Vignette From a National B2B Company
- Best Practices for How to Build Synergy With Sales
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on July 18, 2013.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Debbie Qaqish
The Pedowitz Group
- Successful more than 30 year career in B2B sales and marketing
- Coined the term Revenue Marketing™ in 2010, which is widely used to describe the critical role of marketing in revenue contribution
- Voted among Top 10 Influential in Sales Lead Management
- Voted Top 20 Women to Watch in Sales Lead Management
- Worked with and personally interviewed 100s of successful B2B sales and marketing executives whose stories will be featured in her upcoming book, “The Rise of the Revenue Marketer” this July
- Wrote hundreds of thought leading articles in industry magazines including Sales and Marketing Management, and DMNews and DemandGenReport
- Highly sought after speaker at online and offline sales and marketing events
- Completing her Ph.D. degree
- Can be contacted at [email protected] or 770-331-4443
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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