Learn how to use YouTube to your advantage.
YouTube® has changed dramatically since it was launched in 2005, and the rules of video marketing are now radically different too. In this rapidly evolving world, what are proven YouTube® marketing strategies? In this ondemand course, we will take you through all the steps to define and implement a successful content strategy on YouTube®. Benefits for You - How to define and implement a successful content strategy on YouTube® - How to create successful videos - How to devise an overall channel strategy - How to promote your videos through both paid and nonpaid avenues on YouTube® - How to measure your results and adjust your strategy accordingly
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Content Marketing as Part of Your Brand Strategy
- Key Steps to Build Your Content Plan
- Guiding Principles
10 Fundamentals to Create Content People Love
Schedule Your Content
- Develop a Programming Strategy
Optimize Your Content
- Metadata
- Thumbnails
- Annotations
- Playlists
- Channel Experience
Amplify Your Content With Social
- Interact With Your Audience at Scale
- Top Fans
- Google+® Hangouts on Air
- Leverage All Marketing Channels
- Leverage Google+®
Promote Your Content With Paid Media
- Ignite Earned Media With Paid Media
- Choose the Right Video Ad Format
- Optimize Your Video for Paid Promotion
- Optimize Your Ad Campaign
- Choose the Right Promotion for Each Content Type
- Turn Viewers Into Subscribers
- Measure Your Success
Measurement
- Tracking Tools Overview
- Identify Your Key Metrics
KPI Summary
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on November 12, 2014.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
![Greg Jarboe](https://image.lorman.com/speaker/tr:w-144,h-216/3996677.jpg)
Greg Jarboe
SEO-PR
- President and co-founder of SEO-PR, a digital marketing agency
- Regarded as a pioneer of SEO-PR and a leading authority on YouTube® marketing
- Author of YouTube® and Video Marketing: An Hour a Day
- Contributor to four other books: Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki; Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, and Jessie Stricchiola; and Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty
- Profiled in Michael Miller’s book, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
- Instructor for the Rutgers Business School Executive Education course in Influencer Marketing Strategy on Coursera, as well as the New Media Academy in the United Arab Emirates
- Correspondent for Search Engine Journal
- Frequent speaker at industry conferences
- Former vice president of marketing at WebCT, director of corporate communications at Ziff-Davis, director of marketing at PC/Computing, and director of corporate communications at Lotus Development Corporation
- Graduated, with distinction, from the University of Michigan; attended the University of Edinburgh, and completed course work for master’s degree in applied management at Lesley University
- Can be contacted at [email protected]
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
![All of your training, right here at Lorman](https://image.lorman.com/site/tr:w-75,h-68/passes-fa-tags-color.png)
All of your training, right here at Lorman.
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