How to guarantee goal achievement from planning through the celebration.
This topic will help you prepare and operationalize your capital campaigns. A step-by-step process will describe ways to ensure success - in fact, to guarantee it. This material will note how the feasibility study is not the first step toward campaign preparation. Review the attainment factors that you can use to help monitor campaign progress over time or to turnaround a stalled campaign. Case history stories will bring this information to life.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Introduction
- Campaigning Values Influencers
- The Six I's of Philanthropic Fundraising
A Winning Campaign Readiness Process
- Step #1 - Prepare to Campaign
- Improve Organizational Readiness
- Create Case Pitch Deck
- Define Prospective Donor List
- Step #2 - Engage Donors
- Create Campaign Planning Council
- Facilitate Focus Group Feedback Sessions
- Step #3 - Craft Campaign Action Plan
- Conduct Deep Listening Donor Interviews
Monitor Success Factors Every Six Months Until Goal Achievement
- Elevate Organizational Fundraising
- Polish Pitch Deck
- Motivate Volunteer Leadership
- Listen to Donors
- Invite Philanthropic Investments
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on April 30, 2020.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
![Tom Wilson](https://image.lorman.com/speaker/tr:w-144,h-216/3686258.jpg)
Tom Wilson
Wilson Major Gift Fundraising Inc.
- President and trusted advisor at Wilson Major Gift Fundraising Inc.
- Has helped raise $1 billion with over 30 clients over his 40-year career
- He has paid his dues through leading fundraising staff at a university, a symphony, staffing corporate and foundation fundraising, and serving as an executive director
- His work as staff and consultant focuses on health care, higher education, K-12 private and public schools with a career start in arts and culture
- He and his staff have worked in Chicago, Phoenix, Portland (Oregon) and have done consulting work in Arizona, California, Washington, Oregon, Utah, Ohio, Washington, D.C., Wyoming, Montana, and Edmonton, Alberta, Canada
- Wrote Winning Gifts: Make Your Donors Feel Like Winners (Wiley)
- Presents internationally at fundraising conferences – AHP (health care), AAMC (academic medical centers), CASE (higher education), AFP, (all fundraisers), and League of American Orchestras
- Has been presenting webinars for Lorman Education for nearly 10 years
- Can be contacted at 503-789-4366 or [email protected]
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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