Writing Copy that TELLS: The Basics of Creating Content Marketing

Traditional forms of marketing that relied upon advertisements, collateral, television, radio - in essence, forms that pushed buying messages out to consumers, expecting them to react by buying --no longer work today, due to the vast amount of information available at the click of a mouse.

This wealth of information has created more sophisticated, demanding, and discerning consumers who now prefer to do their own research, poll their friends, and engage companies before they buy. Therefore, marketers now need a strategy that serves information to and builds relationships with these consumers. That strategy is content marketing. In this on-demand webinar you will learn what content marketing is and, most important, how to do it, to invite those consumers to buy your product or service. 5 Reasons to Order •You will learn why telling is the new selling. •You will learn how to begin thinking like a journalist - again. •You will learn 3 tips to keep your content writing sharp. •You will learn why you must go beyond features vs. benefits. •You will learn the difference between telling and sharing and why that's important to your success.