You can't keep up.
Media delineation continues to blur as channels evolve and points of access increase. The marketing divide is crumbling as advertising looks more like PR, PR looks more like promotions and digital marketing channels tap print to reach their target audience. The only thing predictable about change in the world of marketing is its increasingly rapid pace. But you're not worried. You're actually excited, because you understand the dynamics of our changing marketing ecosystem and how to identify trends and opportunities to engage more meaningfully with your target audience. 5 Reasons to Order •Gain valuable insight into new marketing strategies, trends and tactics •Discover new opportunities in marketing and how to evaluate whether it's the right fit •Understand how the media landscape and consumer trends impact your strategy •Learn how to meaningfully harness the power of interactive technologies •Learn how to stretch your marketing dollars through strategic integration of existing components and initiatives
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Beyond the Impression
- Meaningful Marketing Matters
- The Experience Effect
- What's the Story?
- The Value of Earned Media
Engagement 2.0
- Collision of Digital and Traditional Marketing
- Contextual Relevance and Your Audience
- The R.U.L.E.S. of Engagement
- Your New Content Creation Strategy
Tomorrow's CMO
- Big or Small - It's Not the Data, It's How You Use It
- The State of Now - and Why It's Irrelevant
- Chasing the Elusive ROI
- The Value Differentiator
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on September 18, 2013.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Ted Curtin
Synergy Events
- Executive vice president and chief marketing officer, Synergy Events, directing business strategy and creative solutions for top consumer brands and sports properties
- 24 years of experience spanning successful agency, corporate and entrepreneurial roles covering industries ranging from CPG, sports, banking/finance, media, mobile, entertainment, travel and tourism, publishing, and more
- International speaker and writer of more than 50 published articles covering branding strategies, mobile marketing and social media integration
- M.B.A. degree in marketing management, Pace University’s Lubin School of Business
- Connect at TedCurtin.com, @TedCurtin and LinkedIn.com/in/TedCurtin
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
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