A confluence of forces has given birth to a critical online trend: social visual communication.
Real-time communication, the shift to mobile as the primary means of online access, and increased time pressures in the face of ever-increasing content options have resulted in a preference for images over narrative text. Services like Pinterest™ and Instagram™ are overshadowing text-driven channels when it comes to referral traffic and engagement - and brands are getting on board. This example-rich on-demand webinar will introduce you to the world of social visual communication and how to employ it to your organization or brand's advantage. 5 Reasons to Order •The reasons you can't afford to ignore image-based marketing •The categories of images that will underlie your image strategy •How brands are increasing traffic and engagement with Pinterest™ and Instagram™ •The role of short-form video from services like Vine, Instagram™ and MixBit •Introduce you to social visual communication and its relation to brand advantages.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
The Rise of Imaged-Based Marketing and Communication
Incorporating Social Visual Communication Into Your Content Marketing Strategy
The Top Image Platforms and How to Use Them
- Instagram™
- Vine
- Pinterest™
- Tumblr™
Building Your Brand on Facebook® and Google+® With Images
Images in Transmedia Communication
Infographics, Infoposters, Charts and Graphs
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on December 4, 2013.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Shel Holtz, ABC
Holtz Communication+Technology
- Director of corporate communications at two Fortune 500 companies
- Principal of Holtz Communication + Technology since 1996
- Fellow of the International Association of Business Communicators (IABC)
- Founding fellow of the Society for New Communications research (SNCR)
- Advisory board member of The Mayo Clinic Center for Social Media
- Co-host of oldest and longest-running communications-focused podcast, For Immediate Release
- Writer of six communication-focused books
- Currently curating a Flipboard magazine on social visual communications titled Social, Visual: http://flip.it/eYtYg
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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