Mobile phone adoption is at 5 billion globally.
The app industry is exploding in correlation. Social media is the norm and garners high brand expectations from consumers and clients alike. So how do you, as a brand marketer take advantage of the mobile-social opportunity and at the same time do it right and align effective resources? This OnDemand Webinar will teach you how to create a mobile-social marketing strategy that works for your business. You will gain a strong understanding of how to align your assets and customer expectations to mobile through social. You will learn how to leverage the multiple opportunities customer engagement and viral marketing in this sphere through such tactics as QRCode campaigns, in-app promotions, customized business apps for your brand, in-venue penetration, SMS to social lead generation and more. Finally, you will be walked through a successful case study of mobile-social integration from a known brand. You will learn about the actionable steps to take to serve your customers on their mobile devices through effective social engagement. 5 Reasons to Order •Learn how to create a Mobile-Social marketing strategy that works for your business •Understand how to leverage QRCodes, in-app promotions, customized business apps and more •See a successful case study of Mobile-Social Integration from a known brand •Discover the steps to take to serve your customers on their mobile devices •Learn how to drive social engagement
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Mobile and Social Usage: Today and Tomorrow. Convergence
Strategy for the Social/Mobile Integration
- Social Goal Setting: Engaging the Customer
- Review of Current Programs and Content Optimization
- Review of Customer Platform, App Type, Location Needs
- App or Responsive Design?
Mobile/Social Integration Methods
- Leveraging In-App Opportunities (Facebook®, foursquare®, Twitter®, Pinterest®)
- In-Venue Engagement
- Product Promotions
- QR Code Usage
- SMS
- App Ownership
Case Study
Top 10 Actions to Take
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on January 29, 2013.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Jasmine Sandler
Agent-cy Online Marketing, Inc.
- LinkedIn® book writer: “Branding & Sales: The LinkedIn® Way” on Amazon®
- CEO of Agent-cy Online Marketing, Inc., full-service online marketing and PR agency since 2006
- Current practice areas include online branding, online PR, social media marketing and search marketing
- Social media corporate strategist, SEO corporate consultant
- Early adopter of social media; developed and sold social network in 2001
- 15 years of client and agency experience in online marketing strategy and program management
- Ongoing speaker and contributing writer for Association of Strategic Marketing, ClickZ.com, Online Marketing Institute, PRNEWS, Search Engine Strategies, Small Business Technology, The New York Enterprise Report and Direct Marketing Association
- Conducts regular webinars, webcasts, seminars and workshops
- Wrote several publications: LinkedIn® Marketing - “Branding & Sales: The LinkedIn® Way” (Amazon®) and Writing Content for Search “PRNEWS Guidebook Vol. 4” (Amazon®)
- M.B.A. degree, University of Miami
- Can be contacted at http://www.agent-cy.com, www.jasminesandler.com, 212-520-6607 or [email protected]
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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