Search engines have made localization a huge part of their ranking algorithms.
Google®'s search engine results page is significantly influenced by your physical location. Therefore, if you want your website to appear in search results for users in specific locations, it's critical to optimize your website in a way that tells the search engines that your site is relevant for users in those geographies. This OnDemand Webinar will teach you just how to do that. 5 Reasons to Order •Learn how your physical location influences search engine results •Understand how to target specific geographies •Discover the benefits of local SEO and how you can leverage it to generate ROI •Learn how and why you should claim your business on Google® Places™ and Bing™ Local •Understand how local directories work and how to get listed
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
How to Formulate a Local SEO Strategy
How to Claim Your Business on Google® Places™
How to Get Raving Google® Reviews and Use Them to Get You More Business
How to Highlight Your Google® Places™ Listing to Stand out and Get More Clicks
How to Generate ROI From a Google® Places™ Campaign
How to Optimize Your Google® Places™ Listing With Video, Pictures and More
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on June 20, 2012.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Jeff Zelaya
MediaWhiz
- Digital marketing executive and one of the most recommended marketing consultants and public speakers on LinkedIn®
- Consulted thousands of individuals and organizations on how they can leverage online marketing (affiliate, SEO, PPC, social media, display, email, lead generation and data acquisition) to reach their goals
- Advises senior marketing executives at Fortune 1000 companies on how to drive incremental revenue through unique digital marketing campaigns, tactics and strategies
- Conducted marketing workshops for the American Marketing Association, ADP, Chevrolet, USDA, Career Partners International and several universities
- As a marketing consultant his advice and strategies have helped companies increase leads and lead quality, improve conversion rates through optimization, increase traffic to website, increase brand awareness, brand stickiness and brand loyalty, rank higher on search engines for targeted keywords, optimize PPC campaigns to drive down CPCs and increase conversions, drive a measurable ROI from social media and increase revenue, sales, profit and EBITDA
- Can be contacted at http://jeffzelaya.com or http://mediawhiz.com
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
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