Learn how to use YouTube to your advantage.
YouTube® has changed dramatically since it was launched in 2005, and the rules of video marketing are now radically different too. In this rapidly evolving world, what are proven YouTube® marketing strategies? In this ondemand course, we will take you through all the steps to define and implement a successful content strategy on YouTube®. Benefits for You - How to define and implement a successful content strategy on YouTube® - How to create successful videos - How to devise an overall channel strategy - How to promote your videos through both paid and nonpaid avenues on YouTube® - How to measure your results and adjust your strategy accordingly
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Content Marketing as Part of Your Brand Strategy
- Key Steps to Build Your Content Plan
- Guiding Principles
10 Fundamentals to Create Content People Love
Schedule Your Content
- Develop a Programming Strategy
Optimize Your Content
- Metadata
- Thumbnails
- Annotations
- Playlists
- Channel Experience
Amplify Your Content With Social
- Interact With Your Audience at Scale
- Top Fans
- Google+® Hangouts on Air
- Leverage All Marketing Channels
- Leverage Google+®
Promote Your Content With Paid Media
- Ignite Earned Media With Paid Media
- Choose the Right Video Ad Format
- Optimize Your Video for Paid Promotion
- Optimize Your Ad Campaign
- Choose the Right Promotion for Each Content Type
- Turn Viewers Into Subscribers
- Measure Your Success
Measurement
- Tracking Tools Overview
- Identify Your Key Metrics
KPI Summary
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on November 12, 2014.
Call 1-866-352-9540 for further credit information.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Greg Jarboe
SEO-PR
- President and co-founder of SEO-PR, a digital marketing agency
- Regarded as a pioneer of SEO-PR and a leading authority on YouTube® marketing
- Author of YouTube® and Video Marketing: An Hour a Day
- Contributor to four other books: Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki; Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg and Alexander Kates; The Art of SEO: Mastering Search Engine Optimization by Eric Enge, Stephan Spencer, and Jessie Stricchiola; and Complete B2B Online Marketing by William Leake, Lauren Vaccarello, and Maura Ginty
- Profiled in Michael Miller’s book, Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus
- Instructor for the Rutgers Business School Executive Education course in Influencer Marketing Strategy on Coursera, as well as the New Media Academy in the United Arab Emirates
- Correspondent for Search Engine Journal
- Frequent speaker at industry conferences
- Former vice president of marketing at WebCT, director of corporate communications at Ziff-Davis, director of marketing at PC/Computing, and director of corporate communications at Lotus Development Corporation
- Graduated, with distinction, from the University of Michigan; attended the University of Edinburgh, and completed course work for master’s degree in applied management at Lesley University
- Can be contacted at [email protected]
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
