Good data is the raw material of the marketing craft.
While Google® Analytics (GA) may be free and easy to use, you still have to know how to use it right and how to set it up to get comprehensive, accurate, and quality data. Order this on-demand webinar on how you can take advantage of this free tool to drive your marketing performance. This program will discuss what marketing professionals need to know about web analytics to understand the impact from their marketing, as well as strategies on how to communicate the value of data more effectively within the organization. We'll also dive into some of the more advanced GA topics, like custom variables, mobile tracking, and social media tracking. 5 Reasons to Order •Uncover customer intent and how to turn this into competitive intelligence •Discover how to track social media and mobile marketing campaigns •Understand the impact from your marketing •Learn how to communicate the value of data more effectively within the organization •Learn how to use the data and what it means
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
A Primer on Google® Analytics
How to Use the Data and What It Means
Tips From the Pros:
- Understanding Visitor Flow, Goals and Conversions
- Segmenting Data to Pinpoint Target Audiences
Understanding Customer Intent and How to Turn This Into Competitive Intelligence
Tracking Social Media
Mobile: How Important Is It and What to Do About It
From Pada Wan to Ninja: A Peek at What GA Can Really Do
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on May 29, 2014.
Call 1-866-352-9540 for further credit information.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Alan Amerault
CardinalPath
- Associate director for the Digital Marketing (DM) team at Cardinal Path
- Passionate advocate for customer acquisition potential with digital marketing (in particular search and display), and its ability to deliver quantifiable ROI
- Prior to Cardinal Path, he spent five years in both the search and display media divisions of Microsoft® Advertising working with clients in both Europe and North American across a wide range of verticals
- Frequent seminar leader and teacher on DM and has also spoken at multiple conferences on how digital marketing can drive competitive advantage
- Native of Virginia, he currently lives and works out of the Vancouver office
- Can be contacted at [email protected]
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
