The world of online marketing for professional services is undergoing a revolution.
Technological advancements have broken down geographic barriers. Access to information is now free flowing. This has resulted in the manifestation of a new Buyer. From multiple bodies of independent research, Hinge uncovered what the face of online marketing looks like today. What sets high-growth professional services firms apart from their average-growth counterparts? And what impact does online marketing have on a firm's growth and profitability? Firms that are embracing the new marketplace show measurable differences over those stuck in their old ways. During this on-demand webinar, we'll dive into our research findings and discuss how online marketing is reshaping the professional services industry. 5 Reasons to Order •Learn how the purchasing process is changing and what buyers are now looking for in service providers. •Learn about the role of new marketing technology and what techniques are most effective. •Learn about the characteristics of high-growth professional services firms. •Learn how online marketing techniques have become more important than traditional ways of evaluating providers. •Learn about the emerging role of the Visible Expert in influencing purchase decisions.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
The Online Marketing Revolution
- What's Changing in the Marketplace?
- The Emergence of a New Buyer
- The Disruptive Impact of Content Marketing
High-Growth vs. Average-Growth Professional Services Firms
- The Characteristics of High-Growth Professional Services Firms
- The Impact of Research on a Firm's Growth and Profitability
- The Impact of Online Lead Generation on a Firm's Growth and Profitability
The Rise of Content Marketing
- The Most Effective Content Marketing Techniques
- The Key Characteristics of a Successful Content Marketing Strategy
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on June 5, 2014.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Lee Frederiksen, , Ph.D.
Hinge Marketing
- Managing partner at Hinge Marketing, a professional services branding and marketing firm
- With a Ph.D. in clinical psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing
- He left academia to start up and run three high-growth companies, including an $80 million runaway success story; has worked with many global brands, such as Anheuser Busch, American Express, Royal Caribbean Cruise Lines, Time Life, Capital One, monster.com and Yahoo!
- Lee has authored or edited several books on marketing and management, including Inside the Buyer’s Brain, Spiraling Up: How to Create a High Growth, High Value Professional Services Firm, Online Marketing for Professional Services, Handbook of Organizational Behavior, Marketing Health Behavior: Principles, Techniques and Applications, and Computers, People and Productivity
- He’s been widely quoted in the business press, including Fortune, New York Times, USA Today, Wall Street Journal, Entrepreneur and Advertising Age, as well as numerous trade and professional journals
- As a recognized expert in the industry, Lee has lectured around the globe on strategy, marketing, and management
- Can be contacted at [email protected] or 703-391-8870
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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