Mobile and tablet devices now make up 35% of all organic searches, 62% of mobile results differ from desktop results and 90% of U.
S. consumers utilize these devices to complete online tasks so the time to act is at hand. To be effective in the mobile search landscape you need to know your options, risks, rewards and what is to come. This ondemand webinar will help you identify risks, provide solutions to common missteps and help you identify the best experience for your customers and your business. Benefits for You - Learn why the mobile search landscape is important for your online performance - Learn what website factors influence mobile search results and what you can control - Learn what options you have to improve the experience for users and search engines - Learn how to determine what approach is best for your online business - Learn about the common missteps and how to identify and correct them
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Why Is Mobile so Important
- Market Changes
- Consumer Behavior
- Competitive Landscape
Factors Influencing Mobile Results
- Controllable Factors
- Uncontrollable Factors
4 Ways to Approach
- Do Nothing
- Separate Mobile Experience
- Dynamic Serving
- Responsive
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on October 29, 2014.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Stephen Pitts
Rosetta
- Associate Partner and SEO Craft Lead, Rosetta
- Professional of 15 years in the digital marketing industry
- Creator of SEOpittfall.com a blog devoted to SEO and online marketing
- B.A. degree in business, University of Central Florida
- Can be contacted at [email protected] or 216.896.8996
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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