Everyone is talking about online social networking.
People are using Twitter®, Facebook®, LinkedIn® and other sites to develop relationships and create sales opportunities. If you want to leverage social media to grow your business, you need to develop a strategy and a plan to connect and network on social networking sites. By ordering these reference materials, you will learn how to use Twitter® to grow your business. These reference materials will cover tips and strategies to build a following on Twitter® and generate leads online. You will learn exactly what to post and how often to post it in order to create value for people, encourage viral marketing and attract clients. You will leave with new ideas on how to use Twitter® authentically to increase sales and maximize your profits.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
How to Build a Following
- Post Valuable Content
- Tips to Follow People Who Will Follow Back
- Who to Follow and Who Not to Follow
How to Market Your Business on Twitter®
- Value Tweets™ vs. Money Tweets™
- Blogs and Lead Capture Pages
- Techniques to Use Twitter® in Your Marketing Campaigns
How to Develop Customer Relationships on Twitter®
- Creating Social Currency
- How to Communicate Authentically
- How to Attract Clients, Generate Leads and Acquire New Clients Online
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on June 13, 2012.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Rick Cooper
Social Media Outcomes
- Founder and president of Social Media Outcomes
- More than 22 years of experience in sales, marketing and technology
- Co-wrote Seize your Opportunities, Marketing Magic, and Extreme Excellence
- Works with companies that want to generate more leads and increase sales on the internet
- Specializes in helping companies to attract clients online
- National speaker on online marketing and social media
- Featured in Comstocks magazine and has been interviewed by The National Networker, AllBusiness.com and the East Bay Times Business Journal
- Member of the Association of Strategic Marketing (ASM), former president of the Arden Lunch Chapter of TNI, former program chair of the Management Consultants of Sacramento, and former Ambassador of the Sacramento Metro Chamber of Commerce
- B.S./B.A. degree in marketing and an M.B.A. degree, California State University, Sacramento
- Can be contacted at [email protected]
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
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