Now more than ever, marketing managers need to sift through an ocean of data to find meaningful pieces of information.
They struggle with "so what?" questions as they look for actions to take to increase sales, cut costs or ensure quality. Dashboards are all the rage with visaulizations data and dozens of metrics all in one place. But most just sit on a shelf; nice to know, without adding value to the firm. What's missing in these pretty charts and icons is action. 5 Reasons to Order •Learn how to develop your dashboards to collect information that leads to action •Understand how to use your dashboards to determine where to cut marketing dollars •Discover how to prove the results of your marketing investments •Learn how to become more reactive to customer behavior •Get 10 tips for improving your dashboards
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Executive Summary: Effective Dashboards Always Have Actions Attached to Measurements
- In Other Words, Don't Fall in Love With a Pretty (Inter)Face
Dashboards Part 1: What's Working?
Dashboards Part 2: Who's Buying?
Dashboards Part 3: Ensuring Quality
Key Takeaway; How to Connect All Your Charts and Metrics With Action
Tips and Tricks - 10 Things You Can Do to Improve Your Dashboards
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on March 20, 2013.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Roy Wollen
Hansa Marketing Services
- President of Hansa Marketing Services
- Led some of the top marketers in the country particularly in b2b, e-commerce and multi-channel retail
- Noteworthy clients include Citicard Services, Dun & Bradstreet, Navistar, Green Mountain Coffee Roasters, Estee Lauder, Staples, The Home Depot, Carter’s and OfficeMax
- Prior to 2005, Roy worked at Experian, the largest database company in the world and focused on analytics, consulting and product management for 13 years and led compliance and quality initiatives corporate-wide, as well as client engagements around strategic planning, marketing systems and measurement
- Currently an adjunct professor teaching marketing at DePaul University
- Wrote a book on marketing and is a frequent speaker at industry events and webinars online
- M.S. degree, Northwestern University’s Integrated Marketing Communications program
- Can be contacted at [email protected]
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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