According to a recent QLM/Osterman Research study, trade show and in-person seminar leads are 5 times more costly than online event leads.
An estimated 66% of prospect research happens before talking to your salespeople, so how can webinars be the key to unlock the success of your content marketing strategy to reach your potential buyers, before the competition does. Marketing webinars are quickly taking their place as the best way to generate quality sales leads through events. A webinar series done right can literally multiply the sales of your products or services. Yet chances are your organization is one of the estimated 80% in any industry which fails to fully capitalize on this potential marketing strategy. Here's your chance to learn the latest webinar secrets that drive sales and profit. Benefits for You - Get more from your content marketing with webinars, so you get and stay ahead of the competition, regardless of your marketing budget - Gain more leads and sales quickly, and with less effort, including this one strategy which helped increase annual sales of a product by 70% for one small business, with the help of a single webinar - Discover little-known lead generation webinar tips that will save you significant time and money - Learn why some webinars will attract your best prospects like a magnet, while most will cause them to stay away in droves - You will receive specific and actionable strategies to start multiplying the marketing power of your own webinars right away!
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
How to Create a Successful Marketing Webinar
- Three Stages of Webinars in the Marketing Mix
- The ROI of Webinars and Why It Is Critical to Your Content Marketing Strategy
- How to Build the Ultimate Webinar Marketing Plan (Going Beyond Social Media)
The Art and Science of a Winning Marketing Webinar Series
- A Proven Formula for Email Invitations That Attract Attendees Like a Magnet
- Leveraging Other People's Marketing Resources (OPM)
- Getting the Tactics and Technologies Right
Webinar Delivery and Sales Conversion Strategies
- Content Which Draws - in Your Audience
- Getting the Presentation and Logistics Right
- Converting Registrants to Leads and Sales to Monetize Your Efforts
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on February 11, 2015.
Call 1-866-352-9540 for further credit information.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Bob Hanson
Quantum Leap Marketing
- President of Quantum Leap Marketing, and creator of the Must-See Webinar System™
- Quantum Leap Marketing helps companies generate maximum sales leads with minimum marketing effort through content marketing strategies like webinars and online events
- Created more than $1.45 billion in qualified sales leads for clients from his events, including seminars, online conferences, and lead generation and training webinars, clients range from a Who’s Who in Business such as Cisco Systems®, Fidelity Investments, Google®, IBM®, and Time Warner Cable, to dozens of small and medium-sized businesses
- More than 100,000 business owners, marketers, and professionals have attended his online events since 2001
- Wrote dozens of eBooks, white papers and guides for getting more sales with webinars including "7 Secrets of Winning Webinars" and "The Definitive eGuide to Marketing Webinars"
- Personally produced and promoted more than 1,000 webinars, and created more than a dozen blockbuster webinar series in numerous industries, including one of the longest running webinar series in the world for IT professionals
- Can be contacted at 617-901-6886 or [email protected]
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
