This on-demand webinar will help you to better understand what inbound marketing is and how to incorporate it into your marketing mix.
Interruptive marketing tactics such as cold calling, direct mail and email blasts have been rendered much less effective by new technology and the rise of social media. The way people work, live and shop has dramatically changed. Consumers have the ability to block out interruptive marketing and have taken control of the buying process. 60% of a prospect's purchasing decision is made based on their own online research before ever talking to a sales rep. Inbound marketing, on the other hand, is focused on getting found by your best potential customers. 6 Reasons to Order •Learn how to attract highly qualified customers to your business. •Learn the best practices for inbound marketing that will save from wasted time and effort. •Learn what motivates people to find and engage with your company. •Learn how to create an appealing position that is valued by your best prospects. •Learn how to turn leads into clients. •Know what tools help make the process easier.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
The Rise of Inbound Marketing
- Empowered Consumers
- Megaphone Versus Hub
- Prospects Initiate Engagement
- Marketing That Creates Value
The Benefits of Inbound Marketing
- Inbound Marketing Channels Cost Less Than Outbound
- Increased Targeted Website Traffic
- Build Awareness and Trust Without Negative Interruption Tactics
- Engagement With Your Prospects
- It Adds Value to Your Products and Services
Important Tools of Attraction
- Content Marketing
- Social Media
- Search
- Optimized Website
Converting Visitors Into Leads
- Social Media
- Calls-To-Action
- Landing Pages
- Email Marketing and Automation
Turning Clients Into Promoters
- Nurture Relationships With Existing Clients
- Listening and Helping
- Creating Shareable Content
- Happy Clients Tell Others
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on April 8, 2014.
Call 1-866-352-9540 for further credit information.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Michael Gass
Michael Gass Consulting
- Keynoted more than 100 events in the U.S., Canada and in the U.K., speaking on topics related to leadership, business development and social media
- Considered one of the foremost experts for business development particularly in social media and the inbound marketing arena
- His expertise encompasses traditional business development, social media, social networking, inbound marketing fueled by content marketing, Blogging and much more
- His blog has been ranked among the top 100 marketing blogs in the world according to Ad Age’s Power 150
- Hired as a keynote, conference speaker for numerous organizations including The 4A’s, Business Marketing Association (BMA), The Direct Marketing Association (DMA), American Advertising Federation (AAF), Mirren, TAAN, MCAN, the Magnet Global Network and PRSA events
- Can be contacted at 205-370-7750 or [email protected]
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
