This on-demand webinar will cover the best practices for investing in media to reach your desired demographic.
We will give you the inside "how-to" that will allow you to negotiate the best rates and the most value-added for your dollar. This information can save you hundreds of thousands of dollars in advertising. Benefits for You - You will learn the resources for best defining your advertising investment dollars. - You will learn to pay at or below Fair Market Value to talk to your customers. - You will learn to set the correct metrics for your advertising success. - You will learn how to save money by finding mistakes. - You will learn to leverage and dimensionalize your media presence.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Step One: Know Yourself
- Are You Solving Problems or Are You Selling Your Business? Are You a Newborn Business or Are You Having a Midlife Business Crisis?
Step Two: Who Needs You?
- The CEO Thinks Everyone Who Rides His Planes Is Just Like Him - but the Research Shows Something Else ... You Can't Buy the Wrong People and Get the Right Return
Step Three: Where Do They Spend Time?
- Defining the Points of Reference for Your Peoples' Decisions Is Imperative. You Want to Buy Time and Space Where They Look for Answers
Step Four: Fair Market Value Is for Everyone
- The Media Will Sell You Time and Space at What They Hope You Will Pay. We Will Teach You How to Buy Media at What You Need to Pay to Reach Your Audience and Have a Response. You Don't Work for the Media and You Don't Have to Pay What They Want
Step Five: What Is Your Budget?
- Setting a Budget That Is Effective and Doesn't Cause Your Business Pain Makes All of the Difference
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on August 5, 2014.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Eileen Keller
CEO Blitz Media Labs
Eileen Keller, CEO
- Recognized as one of the foremost media authorities in the world of advertising
- Recently worked as Cabletron’s marketing director for one of their spin-off companies
- Started her career at McCann Erickson in Dallas buying time for Coca-Cola USA, before going on to New York and then back to Austin
- Involved with more than 2,500 clients in her career, from presidential candidates to international placement for Dell and AMD
- Wrote a textbook on media and has been teaching her craft for more than 20 years, “Blitz or You Are Who You Pretend to Be - The Day to Day Life of a Media Department Employee”
- Responsible for coordinating the marketing efforts for 70 countries out of London headquarters
- Currently serves as a member of the Media Managers Advisory Committee for BPA Worldwide, and has been named a member of America’s Professional Who’s Who, a past-president of the Austin Advertising Federation, recipient of the Silver Service Award for her Public Service activity, and was named Educator of the Year in 2004
- Worked with international clients having multimillion-dollar accounts to small local mom and pop businesses – all of which benefit from her “no-frills” methods of getting the best for less
- Can be contacted at [email protected]
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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