Loyal customers are the most profitable and technology has now made it easier than ever for marketers to identify and target at risk and lost customers with programs aimed at bringing them back.
This ondemand webinar will explain the how-to's of developing a win-back program and include real-life examples. We will help you understand why win-back strategies are important, how to work across multiple teams to implement, and outline the steps one company took to develop a three-phased win-back program, including tips and lessons learned. 5 Reasons to Purchase • You will learn what a win-back strategy is and why it is important. • You will learn tactics for aligning objectives and responsibilities across multiple teams. • You will learn one companies approach to a win-back strategy including segmenting, messaging and timing. • You will learn tips and lessons learned from our program. • You will learn ways to measure results.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Overview
- What Is Customer Win-Back?
- Why Customer-Win Back Strategies Are Important and the Impact on Revenue
Case Study
- Develop Customer Journey Map
- The Role of Customer Profitability and Lifetime Value Analysis on Customer Win-Back Strategies
Practical Recommendations to Consider for Customer Win-Back Strategies
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on September 12, 2014.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Art Hall
Alvarez & Marsal
- Senior Director with Alvarez & Marsal in Atlanta; focuses on customer service, CRM, and supply chain
- Over 25 years of operations and people leadership
- Certified in Prosci Change Management®
- Bachelor’s degree, State University of New York at Binghamton
- Can be contacted at [email protected] or 404-759-9158
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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