The ever-changing group buying market is a fascinating space to watch from both industry and personal interest viewpoints.
Lofty valuations, accounting irregularities, IPOs, advertising controversies and, of course, great consumer bargains are capturing mainstream news headlines for daily deals and group buying sites. But do they make sense as a marketing tactic for your business? This OnDemand Webinar will provide a market overview of the group buying space and help evaluate the key factors in deciding if offering a group buying deal is right for your business. 5 Reasons to Order •Learn How to Evaluate and Decide If a Group Buying Offer Is Right for Your Business •Understand the Group Buying Sites Market - Why It Has Grown and What Challenges It Faces •Get to Know the Key Players in the Group Buying Space and How Deals Work •Gain Insights Into Consumer Adoption of Group Buying Sites •Discover Tips to Successfully Use Group Buying Offers as a Marketing Tactic
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
The Group Buying Landscape
- Market Overview
- Typical Group Buying Deal Structure
- Factors Driving the Growth of Group Buying Sites
- Key Players and Recent Developments in the Group Buying Space
Group Buying Deals From the Consumer Perspective
- Value and Relevance
- General Deals and Focused Niches
- National and Location-Specific Deals
- Email: Deal Fatigue and Compelling Messaging
- The Fulfillment Experience
- Mobile Contexts for Deals
Deciding If a Group Buying Offer Is Right for Your Business
- Marketing Objectives That Fit With Group Buying Sites
- New Customers and Cannibalization
- Brand Impact and Customer Experience
- Doing the Math: Net Deal Cost, Cost per Acquisition and Customer Lifetime Value
- Making the Decision
- Taking a Measured Approach
Getting the Most out of Group Buying Sites
- Tips for Optimizing Your Group Buying Program
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on March 21, 2012.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Chris Elder
THINK Interactive, Inc.
- Senior strategy director for THINK Interactive with more than 13 years experience in digital marketing, leading digital strategy engagements and helping clients better exploit market opportunities, enhance their business relationships, build their brands and improve their service to customers
- Has advised both B2C and B2B clients ranging from Fortune 500 to start-up and has extensive experience in CPG, telecommunications, retail and services
- THINK is an award-winning digital agency and was named one of the iMedia 25 - 2011 East Coast Agencies to Watch
- THINK specializes in helping brands understand their customers and then finding ways to break through the cluttered marketplace to make meaningful connections, compelling experiences and sustainable ROI
- M.B.A. degree with a focus on strategy and marketing, Emory University‘s Goizueta Business School
- B.S. degree in quantitative business analysis, Penn State
- Learn more about Chris Elder at http://www.thinkinc.com/agency/team/chris-elder/ or contact him at [email protected]
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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