With an ROI of $39 for every $1 spent, email is still by far the most cost-effective type of online marketing.
A customer's email address provides an estimated lifetime value of up to $180, especially when considering email-influenced offline purchases. Whether for B2B or B2C industries, email is accelerating its ability to generate revenue, thanks largely to the latest technological advances in integrating relational data, mobile and social media. The 1 to 1 marketer's dream of sending the right message to the right person at the right time is now easier than ever - provided you have the knowledge and the tools to engage in content marketing. This ondemand webinar will arm listeners with the tactics and strategies to make the most out of their email programs. Benefits for You - Discover why email marketing is so important. - Hear content marketing best practices. - Learn the critical steps to follow to reach the inbox. - Find out how to optimize your emails for mobile. - Hear A/B testing case studies.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Why Does Email Matter?
2014 to 2015 Email Marketing Benchmarks
The Nine Steps to Reaching the Inbox
What Is Content Marketing?
Relational Data-Driven Email (Triggered and Transactional)
Content Marketing Best Practices
New and Often Overlooked Sources of Email Content
Customized Content Do's and Don'ts
Optimizing Mobile Email Marketing
Promoting Email Subscriptions and Engagement
Email Tactical Considerations
The Best A/B Testing Case Studies of 2014 to 2015
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on May 12, 2015.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Grant K. Johnson
ClickMail Marketing, Inc.
- Director of Customer Success at ClickMail Marketing, Inc. in San Mateo, California
- Former director of database marketing at Xylem Digital in Denver, Colorado; 2008 Internet Advertising Competition winner: Best Food Industry Email message campaign (Jamba Juice) and Best Food Industry Email message, Best of Show Email message (Jack Link’s)
- 10 years of industry experience including account management roles at two major email service providers, ExactTarget and Lyris
- Consults on email and social media strategy and tactics
- Member of the Only Influencers digital marketing community
- Has worked with a diverse portfolio of B2B and B2C email marketers including Adobe®, Funny or Die, Specialty Equipment Market Association (SEMA) and Zynga®
- Previously presented on webinars and at workshops hosted by ExactTarget and Marketing Sherpa
- Can be contacted at [email protected], 650-653-8116 or on Twitter® @grantkjohnson
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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