Marketing automation is the process of using technology to respond individually to each prospect in the buying process.
It allows you to manage, scale, and measure marketing campaigns at a level that cannot be done manually. Marketing automation allows the ability to understand where a prospect is in the buying process and whether they need to be nurtured or handed off to sales. This OnDemand Webinar will provide a series of suggestions and best practices to use with each aspect of the marketing automation process. 5 Reasons to Order •Learn what marketing automation is and how it works for me. •Learn about the integral components of marketing automation. •Learn about the importance of list hygiene. •Learn key steps that need to be conducted before marketing automation should be implemented. •Learn recommended and better practices for each step of the process.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Before You Adopt and Implement
- Evaluate the Impact for Your Company
- Review Marketing Automation Solution Capabilities
- Review Internal Capabilities
- Create a Path to Implementation
- Assess How Automation Will Impact Processes and Workflows
- Get Sales Involved
- Analyze Your Current Sales Funnel
- Determine New Workflows and Processes
- Map Your Lead Flow
- The Lead Process to the Right Place
- Clean Your Old List - Hygiene
- Scrub Old Data and Delete Bad Data
- Evaluate Remaining Data
The Marketing Automation Components and Best Practices
- Lead Generation
- Inbound and Outbound Marketing
- Landing Pages and Forms
- Lead Management
- Data Collection; Scoring and Routing
- Automated Programs
- Entering/Exiting Rules
- Planning the Steps
- The Data
- The Master Database Is There a CRM?
- Segmentation
- Behavioral Data; Hygiene
- Analytics
- Get More Insights
- Optimize and Improve
- When to Report
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on June 27, 2013.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Richard Morrow
ParkerWhite Brand Interactive
- Digital director and strategist at ParkerWhite Brand Interactive, a branding and digital communications agency that specializes in giving brands life
- Provide strategic direction to clients to facilitate the appropriate mix of communications strategies and approaches to drive brand awareness and engagement
- Responsible for recommending and deploying ways to measure, test, and optimize platforms, leveraging tools that will aid in driving programs as they pertain to campaign objectives
- More than 15 years of experience in digital marketing, marketing management and branding
- Can be contacted at [email protected] or on twitter at @parkerwhite
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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