Human beings crave trust.
Before making an in-store purchase, eating in a restaurant, or hiring a service provider, most people will seek to develop some level of trust (or distrust) based on physical attributes like appearance and body language. But in the online world, trust must be developed without any face-to-face interaction - and it must be done within the few seconds that it takes a web visitor to evaluate your value proposition. Websites and landing pages can present a scary and uncertain unknown to visitors. Before people will act or transact, their concerns and anxieties must be alleviated. But how can you do this online within just a few seconds and no opportunity for personal interaction? In this provocative session, bestselling author Tim Ash will reveal the Four Pillars of Trust and show you how to effectively use them to smooth the way to your online conversion goals. 5 Reasons to Order •Find out how to increase your online conversions •Understand why it's critical to build the trust of your audience •Uncover website design tips that work •Discover what may be hurting your online credibility •Get your tough questions answered and apply them to your business tomorrow
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
How to Avoid Confusing Your Visitors With Clever Design Elements
Why It's Critical to Select the Right Fonts, Colors and Images for Your Audience
What Your Sales Team Is Doing to Destroy Your Online Credibility
How to Get More Conversions by Providing Less Information
What You Can Do to Create a Sense of Trust, Even If You Are an Unknown Brand
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on September 7, 2012.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Tim Ash
Site Tuners
- CEO of SiteTuners, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates
- SiteTuners has worked with over 850 clients including Nestle®, Intuit®, Google®, Facebook®, American Express®, CBS®, Sony Music®, Universal Studios®, Verizon Wireless®, Texas Instruments® and Coach®
- Highly-regarded presenter and keynote speaker at numerous shows and events including Search Engine Strategies, PubCon, eMetrics, SMX, Internet Retailer, Affiliate Summit and LeadsCon
- Chairperson of Conversion Conference, the first international conference series focused on improving online conversions
- Columnist for several print and online publications including ClickZ, and is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm
- Wrote the bestselling book, Landing Page Optimization
- B.S. and M.S. degrees during his Ph.D. studies, U.C. San Diego
- Can be contacted at [email protected]
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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