How young adults influence family-purchasing decisions is important to all of us.
This OnDemand Webinar will help you translate useful and sometimes-surprising insights into sound marketing approaches that can be applied to teen and family-focused campaigns of any size. With this OnDemand Webinar you will learn actionable techniques for involving youth and parents in your brand to motivate authentic word of mouth marketing. You will gain valuable insights for determining marketing channels based on your objectives, audience mix and cultural sensibilities. Plus discover a practical, fun-to-do approach for deciphering what is and what is not cool when communicating with the teen audience. 4 Reasons to Order •Learn how to generate word of mouth marketing among parents and teens •Discover which marketing channels are best for your campaigns •Learn how to effectively communicate with teen audiences •Get the ins and outs of the Gen Z and Y mindset
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Leave With a Better Understanding of the Gen Z and Y Mindset
Review Successful Case Studies
New Perspectives on Proven Strategies to Influence Family Purchases
Explore New Tactics for Authentically Engaging Young People
Understand Which Social Media Tools to Use and Why
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on September 19, 2012.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Gregg Witt
Immersive Youth Marketing
- Chief engagement officer with Immersive Youth Marketing
- For the past 20 years, he has played a critical role in the growth of top brands targeting youth and parent consumer audiences
- Over the last decade he has helped brands successfully transition to more “immersive”, insights-driven and socially powered marketing programs to achieve goals
- In 1991 at the age of 16 he built Goodtimes skateboards and apparel into a global brand and in 2007, Gregg was honored with the San Diego Metropolitan 40 under 40 award for his achievements in advertising and marketing that positively impact young consumers
- His client leadership experience encompasses brands across a diverse range of industries, including; Qualcomm, FunnyOrDie.com, Nissan, Cartoon Network, Konami Digital Entertainment, Meritas Family of Schools, Skatewave by Landscape Structures, The Partnership for a Drug-Free America, U.S. Air Force, ISIS (Internet Sexuality Information Services), San Diego Museum of Man, Smithsonian Institute, NMFA’s Operation Purple and Six Flags Theme Parks, among others
- Renowned marketing strategist, creative entrepreneur, former professional skateboarder and accomplished key note speaker
- Can be contacted at [email protected]
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
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