Discovering Actionable Digital Marketing Insights - via Email and its Complementary Channels This on-demand webinar will take you through the "what", "why" and "how" of measuring email marketing performance.
It will help you better understand the big data landscape and show you how to speak to your data and get answers fast. This program will show you how marketing data can be tied to overall business performance and ROI. 5 Reasons to Order •You will learn how to harness big data and create actionable analytics for email marketing campaigns. •You will learn how to optimize email marketing performance, eCommerce performance and more through data analytics. •You will learn how email marketing ties everything together to positively impact your ROI. •You will learn how leveraging insights and trends with your data will keep you ahead of the competition. •You will learn the top mistakes marketers make with their data and how to avoid them.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Capture
- Focusing on the Digital Marketing Sources That Affect Your Company's ROI
- Defining the Tools Needed for Success
Analyze
- Seeing the Overall Picture: Email, Social Media, CRM, Web Analytics, Mobile and More
- Measuring the Quality of Your Marketing Efforts to Build Relationships and Drive Conversions
- Asking the Right Questions to Make Informed Decisions
Optimize
- Thinking Fast - How to Beat Your Competition With Actionable Analytics
- Avoiding the Top Mistakes Marketers Make With Their Data
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on January 23, 2014.
Call 1-866-352-9540 for further credit information.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Michael Kelly
ClickMail Marketing, Inc.
- Co-founder of the award-winning email technology company - ClickMail Marketing
- ClickMail has made the Fortune 500/5000 list 4 of the last 5 years as one of America’s fastest growing, privately held companies, and is currently ranked as the 9th fastest growing Email Services company in the U.S.
- ClickMail has also made the San Francisco Business Times “Fast 100” and The Silicon Valley Journal’s “FastPrivate” listings 4 of the last 5 years
- Michael has presented nationally at many Email Service Providers Annual User Conferences, and at various regional industry events
- Michael has been on ASM’s faculty for the last 5 years and adjunct-faculty at the University of San Francisco, where he led the Advanced Email Marketing course as part of USF’s Internet Marketing Masters Certificate program
- Can be contacted at [email protected]
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
