Paid search bids are among the core building blocks to a successful account.
Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. This ondemand course, will teach you distinct strategies that are most applicable to account types, as well as the details of what bidding options are available. This course not only assists in identifying one's best bid strategy, but also demonstrates how to implement them. Benefits for You - You will learn how to approach bidding based on your industry - You will learn what bidding options are currently available - You will learn how to implement these strategies in Google® and Bing® - You will learn how to integrate additional metrics into your bid strategy - You will learn general best practices for bid maintenance
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
What Does "Bidding Strategy" Mean?
- Brief Overview of the Purpose Behind Identifying Your Bidding Strategy, Including Automated Versus Manual Bidding
- The Distinction Between Bidding for Branding Versus Direct Response
- The Factors Affecting Lead Generation Bidding and E-Commerce Bidding
Google®'s Bidding Strategies
- CPA Bidding and Conversion Optimizer
- Flexible Bidding Strategies
- Automated Bid Rules
Bing®'s Bidding Strategies
- Flexible Bidding Tools
- Bidding Landscape Tool
General Tips
- External Conversion Integration (ROAs, Call Tracking, Etc)
- Bid Change Common Practices
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on November 6, 2014.
Call 1-866-352-9540 for further credit information.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Carrie Albright
Hanapin Marketing
- Account manager at Hanapin Marketing
- Practice emphasizes all aspects of paid search advertising, including social and external tracking
- Conducts regular webinars on PPC, e-commerce, remarketing and ad testing
- Blogger for the industry leading blog, PPC Hero (www.ppchero.com)
- Adwords® Certified Professional/Bing® Certified Professional
- Can be contacted at [email protected] or @Albright_C
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
