Learn how to create call and text campaigns from a legal standpoint while staying compliant with the FCC.
Nearly all companies and organizations are looking for ways to connect with customers and consumers via telephone and text messaging. However, a complex framework of federal and state legal requirements can trip up any well-meaning company. The threat of law enforcement scrutiny and private litigation makes telephone and texting outreach efforts even more precarious. And, since the rules are not always clear-cut, trends in regulatory interpretation and court decisions play an important factor in compliance. This information will help individuals responsible for legal, marketing, and regulatory compliance understand how to craft telephone and texting campaigns in accordance with legal requirements. This information will break down the key requirements of the Federal Communications Commission, the Federal Trade Commission, and the states so that participants can easily spot the potential pitfalls in their campaigns and have the tools to craft compliant messaging and delivery systems. This topic will discuss current trends in class action litigation plaguing businesses in virtually all industries that communicate with their customers via telephone and text. You will gain a better sense of the do's and don'ts in telephone and texting outreach campaigns.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Understanding Compliance Requirements
- Federal and State Regulatory Framework for Telemarketing and Texting
- Which Types of Calls and Texts Are Covered by Rules and Regulations, and Which Ones Are Not
- When Is Consent Required and How Can You Obtain It
Current Issues and Trends
- Where Are the Regulators Focusing Their Rulemaking and Enforcement Efforts?
- How Courts Are Interpreting Outdated Rules and Definitions
- Dealing With Practical Problems, Such as Calling Wrong Numbers or Revocation of Consent
New Technologies and Calling Platforms
- What Calling Technologies Constitute an Autodialer?
- Are New Approaches Such as Ringless Voicemail, In-App Messaging or Push-Notifications Covered by the Telemarketing/Texting Rules?
- What Current Regulatory Proceedings Are Addressing New Technologies and Platforms?
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on May 12, 2020.
Call 1-866-352-9540 for further credit information.
- CA MCLE 1.5
- Lorman Education Services is a State Bar of California approved MCLE sponsor and this course qualifies for 1.5 CLE hours of participatory credit.
To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Ellen T. Berge, Esq.
Venable LLP
- Partner at Venable LLP’s Advertising and Marketing Practice Group
- Counsels large, nationally-branded companies, smaller entrepreneurs and not-for-profit organizations in all aspects of telemarketing law compliance, regulatory law enforcement and private litigation
- Frequent writer and speaker on regulatory developments, compliance requirements, law enforcement priorities and litigation matters related to telemarketing rules and regulations
- Member of the Brand Activation Association, Electronic Transactions Association, and Merchant Acquirers Committee (MAC)
- Clients include major brand advertisers and marketers in various retail industries, direct-to-consumer sellers, lead generators, fulfillment companies, payment processors, and others involved in the sales and marketing of products and services
- Recognized by Legal 500: Advertising and Marketing, 2019; Recipient of Corporate INTL magazine Global Award: Advertising Law – Attorney of the Year, Washington, DC, 2016
- J.D. degree, magna cum laude, Catholic University of America, Columbus School of Law; B.A. degree, University of Virginia
- Can be contacted at 202-344-4704 or [email protected]
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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