Learn how to ethically contact the media and introduce yourself to reporters as a source for comment on timely issues that have business implications.
Did you see your colleague quoted in the news? Why are reporters calling her and not you? Why do you want to be quoted in the media anyway? Review the guidelines for attorney advertising. Understand ethical considerations to safely speak to a reporter about your own case in litigation or that of another attorney. Being quoted in the media can help you advocate for your client, generate new business, keep you top of mind with referral sources, even attract employees. Reporters are always looking for success; but they won't call you if they don't know who you are, plus you must be mindful of the ethical boundaries before you take their calls.
Add to Wishlist
Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Why You Want to Be in the News and How to Introduce Yourself to a Reporter
- Reasons to Be Seen in the News
- Strategy and Format of a Media Profile
- Identify Media Contacts
Ethical Considerations for Contacting and Speaking With the Media
- Media Profile and Attorney Advertising
- Speaking to Reporters as a Source
Contact With the Media Before, During and After a Trial
- Send a Press Release the Day You File in Court
- Be Factual in Conversations With Reporters; Beware of Extrajudicial Remarks
- Prepare for Comments, Regardless of the Trial's Outcome
Questions and Answers
Add to Wishlist
Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on December 8, 2020.
Call 1-866-352-9540 for further credit information.
- CA MCLE 1.5 including Ethics 1.5
- Lorman Education Services is a State Bar of California approved MCLE sponsor and this course qualifies for 1.5 CLE hours of participatory credit, of which includes 1.50 hours of ethics credit.
To earn each credit Lorman offers through the OnDemand learning platform, you need to watch 100% of the program. Also, for certain credits you will need to fulfill additional requirements which will be displayed on the "credits" tab when viewing the course.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
Add to Wishlist
Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Craig Dobson
Dobson Law LLC
- Principal in the office of Dobson Law LLC
- Practice emphasizes providing ethics advice to lawyers, representing lawyers in disciplinary matters, and practicing immigration and nationality law
- Speaks nationwide on ethics and professional responsibility matters
- Author of numerous articles on ethics and professional responsibility and involved extensively in AILA’s Ethics Compendium, a comprehensive ethics resource for immigration lawyers that is now over 700 pages
- Chair, National Ethics Committee (AILA)
- Co-chair, Ethics Committee (AILA New York Chapter)
- Member, Association of Professional Responsibility’s (APRL) Cross-Border Practice Subcommittee
- Member, Mindfulness & Wellbeing in Law Committee (NYC Bar Association)
- Member, National Lawyer Wellbeing Committee (AILA)
- J.D. degree, cum laude, New England School of Law; B.A. degree in philosophy, Furman University
- Can be contacted at 912-335-4488, [email protected] or @craigdobsonesq
Janet Falk
Falk Communications And Research
- Chief Strategist, Falk Communications and Research
- Practice emphasizes public relations and marketing communications
- Conducts regular seminars and workshops on numerous aspects of media relations and marketing communications
- Author of numerous articles on media relations and marketing communications
- Member of Women Owned Law
- Ph.D. degree, University of California, San Diego
- Can be contacted at [email protected], 212-677-5770, or @JanetLFalk
Add to Wishlist
Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
