NIMBY opposition can make the difference between getting your project approved or rejected - make sure you are prepared.
Whether a project is large or small, NIMBYISM or not in my backyard type opposition is almost always guaranteed. Public opposition to projects can often result in costly delays or even the cancellation of a project. This topic will discuss how an effective grassroots campaign coupled with targeted public affairs tactics can make the difference between project approvals and rejections.
Learning Objectives
- You will be able to discuss what can be done to counter NIMBY type opposition.
- You will be able to review the differences between public relations and public affairs.
- You will be able to review case studies.
- You will be able to identify tactics to counter NIMBY-type opposition.
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Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Overview of NIMBYISM
- What Is NIMBYISM?
- When Did NIMBYISM Emerge in the U.S.?
- The NIMBY Argument
- How Does NIMBY Impact Development Projects?
- Why Is NIMBYISM Effective?
Understanding Public Relations vs. Public Affairs
- Public Relations: Top Down Approach (Mass Communication)
- Public Affairs: Bottom up Approach (Grassroots Campaigns)
- Building Grassroots Support
- The Advantages of a Grassroots Approach
Tactics to Counter Nimby-Type Opposition
- Database Management
- Campaign Rollout
- Education Techniques
- Identifying Supporters
- Building Third Party Support
- Importance of Outreach to the Opposition
- Activating Your Support Base
- Other Tactics in Grassroots Organizing - Website Design, Social Media, Open House
- The Benefits of Grasstops
- The Golden Rule
Case Studies
- Housing Development
- Retail Development
- Mixed Use Development
- Energy Project
- Affordable Housing
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on January 31, 2020.
Call 1-866-352-9540 for further credit information.
- AIA 1.25
- Lorman Education Services is a registered provider of AIA-approved continuing education under Provider Number J2016. This course is approved for 1.25 Learning Unit hour(s). Prerequisite: None, Program Level: Intermediate: Advanced Preparation: None
All registered AIA CES Providers must comply with the AIA Standards for Continuing Education Programs. Any questions or concerns about this provider or this learning program may be sent to AIA CES ([email protected] or (800) AIA 3837, Option 3). This learning program is registered with AIA CES for continuing professional education. As such, it does not include content that may be deemed or construed to be an approval or endorsement by the AIA of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product. AIA continuing education credit has been reviewed and approved by AIA CES. Learners must complete the entire learning program to receive continuing education credit. AIA continuing education Learning Units earned upon completion of this course will be reported to AIA CES for AIA members. Certificates of Completion for both AIA members and non-AIA members are available upon request.
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- Those applying for AIA and HRCI must view 100% of the program and answer the questions following the program.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Al Maiorino
Public Strategy Group, Inc.
- President of Public Strategy Group, Inc. for 25 years
- Worked with numerous clients including Fortune 500 companies such as Walmart® and Chesapeake Energy
- Recipient of the 2009 Gold MarCom Award honoring excellence in marketing and communications
- Published in numerous journals and magazines including Environmental Leader; Renewable Energy; Electric, Light, and Power; Mining, People, and the Environment; Ethanol Producer; and Wind Power Monthly magazines
- B.A. and M.A. degrees, University of Connecticut
- Can be contacted at [email protected]
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