Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome.
Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects. A well-told case study, complete with a high-stakes problem and a high-value solution, makes getting to yes easier. In this on-demand webinar you'll learn: why case studies sell; how to write a case study that will have prospects on the edge of their seats; how to tailor your case study to the needs of the end user, gatekeeper, influencer or decision-maker; and how to incorporate knock 'em dead case studies into all of your marketing communication. You'll come away with a whole new perspective on what case studies are - and what to avoid; a five-step process to write gripping case studies that read like a suspense thriller; tips on how to uncover the great case studies hiding in your company; and ways to get maximum marketing benefit out of each case study you write.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Uncovering Great Case Studies
- Don't Take Miracles for Granted
- Look for the Sales Trigger
- Five Hidden Audiences Essential for Success
Case Study Mistakes That Derail Sales
- Strike the Right Tone
- Create Reader Empathy
- Make the Pain and Results Tangible
- Avoid Jargon
How to Create Case Studies That Sell
- Focus on the Customer
- Include the Drama - Five Must-Have Elements
- Create Results Envy
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on February 11, 2014.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Gail Z. Martin
DreamSpinner Communications, LLC
- Owns DreamSpinner Communications, LLC, a marketing consulting firm
- Bestselling author, international speaker and new media marketing expert
- Wrote, 30 Days to Social Media Success, 30 Days to Online PR and Marketing Success and 30 Days to Virtual Productivity Success (Career Press) and has hit bestseller lists on both sides of the Atlantic
- 30 Days to Social Media Success is a featured book at Fed Ex Office and OfficeMax stores nationwide, and made TheWashingtonPost.com’s Top 5 business books
- Media coverage for her books includes The Wall Street Journal, Worth, and Fox Business News
- Conducts regular webinars and mastermind programs on her “30 Day Results System” approach to strategic social media success
- M.B.A. degree in marketing, The Pennsylvania State University
- Join her on Twitter® @GailMartinPR, on Facebook® at 30 Day Results Guide, through her SharedDreamsPodcast.com audios and on her BigDreamsAndHardWork.com blog
- For information on consulting services, individual/group coaching or to book Gail as a speaker, visit www.DreamSpinnerCommunications.com or contact Gail at 704-595-9581 or [email protected]
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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