Sales people are finding it increasingly difficult to decide which social tools to use for effectively identifying and engaging with their customers and prospects.
Expanding sales quotas and fewer support team members years combined with buyers that are overworked and busier than ever before make it necessary to select web tools that are best suited to support the sales person's goals. This OnDemand Webinar identifies the core capabilities offered by Twitter® and why they are ideally suited for use by sales people. You will learn how to create a Twitter® strategy, implement a step by step plan that utilizes all of Twitter®'s capabilities, as well as companion programs that extend the value and results of using Twitter®. Everything attendees will learn about Twitter® will be focused on the value for a sales professional. Learn how to listen for trigger words and events, build lists of prospects and customers, establish a reputation for expertise valued by customers, and how to extend your reputation well beyond your current base. By the end of this program, you will have a clear understanding of the terminology, tools and techniques immediately available to increase your professional sales success.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Overview
- Statistics and Trends
- Where We Started From
- Where We Are Today
Core Twitter® Functions
- Setting up Your Account
- Maximizing Your Profile for Sales
- Branding Your Profile
- Sending a Tweet™
- Retweeting
- Direct Messaging
- Following
- Unfollowing
Advanced Features
- Creating Lists
- Saving Lists
- Favorites
- Searches
- Saving Searches
- Hashtags (#)
- Twitter® Chats
Complimentary Tools
- Aggregators (Tweetdeck™, Hootsuite, etc.)
- Tweetchat™
- WTHashtag
- Integrating Twitter® Into Other Tools
- Linkedin®
- Website
- Blog
Developing Strategic Plan for Twitter® in Your Sales Activity
- Time Required
- Measuring Results
- Automating Activity Where Possible
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on June 18, 2012.
Call 1-866-352-9540 for further credit information.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Miles Austin
Fill the Funnel, Inc.
- Founder of Fill the Funnel, Inc.
- Specialist and recognized expert on web tools for sales
- Conducts frequent seminars and workshops on web tools, social media and mobile marketing
- Hosts weekly internet radio show “Linked into Sales” with frequent guests from the world of sales and marketing
- Writer of Fill the Funnel blog
- Colorado State University/political science and Columbia University “Managing the Enterprise” Executive training
- Expert status at www.Focus.com in the areas of sales, mobile marketing and social media
- 25 year sales executive career in tech with companies, including Dell, Compucom, NYNEX and Denali Advanced Integration among others
- Can be contacted at [email protected]
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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