How to Use Sales Techniques and Best Practices for Recruiting

Hiring talented individuals is critical to an organization's success.

Recruiting employees can be a challenging task. A successful recruitment process must produce a viable pool of qualified applicants of diverse candidates that want to work in your organization. Leaders face many new workforce challenges today as they grapple with managing a diverse workforce, directing remote employees, the rise of artificial intelligence, GIG work, and the blurring of work and life issues. To meet these challenges, recruiters must make important decisions, including whom to target, what message to convey, and how to design the recruitment process. Just like a good salesperson, being a successful recruiter is not about presenting a pile of resumes with the hope that one sticks. It's about knowing the job (just as a salesperson must know the product or service they are selling), finding candidates fully capable of doing the work, and closing the deal. Recruiting is a complex form of solution selling. It takes great recruiters to hire great candidates and great selling skills to be a great recruiter. This topic will focus on how organizations can build an attractive brand where prospective employees will want to work. Companies spend considerable time and money on marketing campaigns to build a loyal customer base, but many often neglect to develop an equally strong employment brand to attract the best applicants. Thanks to the prevalence of technology and social media, employees can reveal and share how they experience a company's brand. Now everyone can get a pretty good idea of what is actually happening inside an organization. This includes the entire employee experience, from hiring and onboarding to career development opportunities and departure. Your workplace reality is more transparent than ever. Organizations must adapt their missions and management styles accordingly. This presentation will give you tools and strategies to help you increase your company's employment brand and recruitment strategies. New recruits are seeking jobs that fit their lifestyle. They are looking for opportunities to learn and advance, the quality of their manager, and having interesting work. This presentation will help you to build a compelling workplace culture and champion an appealing employment brand that will help you to recruit and hire the best and the brightest. It will guide you in honing your sales skills in the recruitment arena and help you to fashion a recruitment strategy that invokes the idea of surrounding yourself with people that will be committed to the organization and that remind you of the future, not the past.