With more than two-thirds of shoppers abandoning their carts and billions of dollars in potentially lost revenue at stake, smart merchants rely on abandoned cart marketing programs to stem the tide.
Well-crafted strategies marry science and art to hold onto every potential order. Today's elite programs also take advantage of this rich opportunity to foster customer loyalty, increase satisfaction and boost customer lifetime value. From the practical and psychological reasons shoppers abandon their carts to the metrics and tools that make a difference, we'll explore the key drivers and can't miss tactics that connect with shoppers and produce powerful results in this on-demand webinar. 5 Reasons to Order •The shifting reasons and hidden trends behind shopping cart abandonment •Post abandonment email practices that captivate today's distracted shoppers •Ad retargeting refinements that zero in on cart vs. site abandoners •How to put social media to work to recapture lost revenue •Best practices for measuring and monitoring cart abandonment causes and remedies
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Why Managing Abandon Cart Is More Important Than Ever
- High Numbers of Abandon Cart Are Creating Loss of Revenue
- Solutions Exist That Can Help
- Trends Showing Increased Distraction for Shoppers
Reasons for Increased Abandoned Cart
- Path to Purchase Is Now Across Multiple Channels, Times, Devices
- Educated Buyers Shop for Deals Across Multiple Sites
- Poor Optimization of Websites, Failing to Engage Customers
- Lack of Integration Between Promotions, Pricing, Display and Relevant Audience Segments, Leading to a Lack of Engagement
Marketing Techniques to Re-Engage Post Abandonment
- Proactive Email Campaigns to Target Abandoners and Re-Engage Them
- Retargeting as a Solution to Draw Shoppers Back in
- Proactive Promotions to Drive Loyalty and Incent Conversion
Social as a Loyalty Driver and Abandonment Decreaser
- Using Your Customers' as Brand Advocates
- Integrated Social to Drive Conversion (Sharing Likes, Feedback, Reviews, etc.)
- Contests to Increase Audiences, Share Promotions, Increase Engagement
Measuring Results: Abandonment Analytics
- What Are the Kpis of Cart Abandonment Efforts?
- What Kind of Results Can You Expect From the Different Techniques (Email, Social, Retargeting, etc.)
- How to Start Measuring
Summary: How to Get Started
- What to Try First
- Priorities on Which to Focus
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on December 6, 2013.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Ken Burke
Marketlive, Inc
- Founded MarketLive Inc. as Multimedia Live in 1995 with $500 in start-up money
- Under his guidance it has grown into a leading provider of e-commerce software and related solutions
- Developer of the MarketLive Intelligent Selling System, MarketLive’s enterprise-class e-commerce application designed to optimize selling opportunities, build relationships with customers and give merchants control over their online merchandising
- Wrote, Intelligent Selling: The Art & Science of Selling Online
- Can be contacted at [email protected]
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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