This OnDemand Webinar will focus on developing a true strategic selling discipline to create distinguishing market differentiation in all types of accounts.
The approach will incorporate leading edge best practice principles and offer a pragmatic replicable model. This program will provide tools that can be immediately applied to create results that can be measured in revenue growth, margin protection, relationship development, and cross enterprise solution development.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Understanding Strategic Selling
- What the Best Do Differently
- Understanding the Customer's Business
- Understanding the Customer's Industry Context
Developing the Strategic Sales Plan
- Aligning Your Solutions With Customer Needs
- Leveraging Your Assets
- Developing Your Value Proposition
Joint Strategic Planning With Customers
- Pre-Session Planning
- The Collaborative Planning Session
- Post Session Review
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on June 18, 2013.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Philip Styrlund
The Summit Group
Philip Styrlund is the CEO of The Summit Group. He is a recognized thought leader on business value transformation as part of the go-to-market strategies of some of the world's premier organizations, both in the public and private sectors. In addition to his keynote presentations and engaging programs, Mr. Styrlund serves as a coach, mentor, consultant, and advisor to top leaders across a range of industries and has delivered sessions in over 40 countries.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
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