How often do you read transactional messages such as receipts and/or thank you confirmation notices? If you're like most people, chances are you read them about half the time, which is three times as much as most other emails get read.
Whether you call them transactional, auto-replies or triggered messages, these messages represent an enormous marketing opportunity to increase loyalty and boost revenue. Transactional emails are many times one of the most overlooked and untapped areas of opportunity within your organizations marketing efforts. This on-demand webinar will provide you with strategies, tips and tricks and tips to ensure your organization is getting the most of our your transactional emails. 5 Reasons to Order •Learn the value transactional messages can provide an organization. •Learn how to determine who should own the transactional email. •Learn how to add value to your own transactional messages. •Learn techniques to enhance your customer experience. •Learn 10 tips to keep in mind for developing successful transactional emails.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
What Are Transactional Emails
Types of Transactional Emails
Why Use Transactional Emails
Art vs. Science
Who Should "Own" the Transactional Email
Enhance Customer Experience
10 Tips for Successful Transactional Emails
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on August 22, 2013.
Call 1-866-352-9540 for further credit information.
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Thomas Barnhart
Brightwave Marketing
- Account director at BrightWave Marketing
- More than eight years of digital marketing experience with extensive background working with both B2B and B2C national brands
- 2012 committee member of Atlanta Interactive Marketing Association Email Marketing SIG
- Led program re-design for National Hotel and Restaurant brand leading to 400% YOY lift in revenue generated from email marketing totaling $12mm
- Example of clients served include: Aflac, American Home Shield, Citi, Cox, Cracker Barrel, TruGreen, and Terminex
- Can be contacted at [email protected]
Kirsten Schlau
Brightwave Marketing
- Director of Strategic Services for BrightWave Marketing
- Experienced hi-tech marketing leader with extensive background working with some of Atlanta’s fastest growing B2B technology and startups
- 2012 keynote speaker at ESP User Conference
- Graduate, Georgia State University; graduate, St. Bonaventure University
- Can be contacted at [email protected]
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
Access to all training products for one year
$699/year
Unlimited Lorman Training
With the All-Access Pass there is no guessing what you will need for your yearly training budget. $699 will cover all of your training needs for an entire year!
Easy Registrations
Once you purchase your All-Access Pass you will never be any further than one-click away from attending any Lorman training course.
Invest in Yourself
You haven't gotten to where you are professionally by luck alone; it's taken a lot of hard work and training. Invest in yourself with the All-Access Pass.
