Gain an understanding on how to write for your reader with confidence.
To be convincing you must write for your reader. How convincing is your writing? When we talk in person, we know who we are talking to and how to approach the situation. That is not the case with writing. Do you know who your reader is and what they want and need? It is easy for a writer to forget about their reader. Getting your reader in the right frame of mind is essential and it begins with demonstrating awareness. Understand it is not the amount of explanation that matters. It is writing to connect.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Who Is Your Reader?
- The Purpose of Writing
- Connections and Fellowships
- How Do I Identify My Readers?
- The Five W's
Why Readers Come First
- Demonstrate Awareness of Your Reader
- Expectations
- Considerations
- Impact
Choose Wisely
- Phases of a Document
- Word Choice
- Grammar Violations
- Visualizing Results
Storytelling
- Motivating People to Reach Goals
- Leave No One Behind
- Unite Ideas With Emotions
- Trust Your Instinct
The Complexity of Reading
- Why Are You Reading?
- Readers That Don't Read
- What Does Your Reader Know?
- Information or Enlightenment
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Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on November 10, 2020.
Call 1-866-352-9540 for further credit information.
- ASAP PACE 0.1
- This course is pre-approved through the American Society of Administrative Professionals (ASAP) for 0.1 CEU(s) towards your PACE Recertification.
- IAAP 1.5
- All education that aligns with the CAP Body of Knowledge can be used toward recertification. Lorman Education Services believes this course does align and should be counted toward recertification. Please visit IAAP's certification webpage to review recertification details and requirements. https://www.iaap-hq.org/page/CAP_Recertification. Course Length: 1.5.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Lauritta Sowa
WiseOwlOps, Inc.
- Assists owners and senior management in increasing their effectiveness
- Over 30 years of experience in finance, analysis, and administration
- Brings diversified insights that reflect the trends and awareness required in today’s business world
- Supports her clients in facilitating change while increasing profitability, cash flow, and return on investment
- Her skills have been utilized by a variety of Fortune 500 firms and an array of businesses
- Specializing in Microsoft® Excel®, finance, and decision-making, she emphasizes the pragmatic skills necessary in today’s business environment
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Credit
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
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