Learn where to start with your marketing plan as well as explore 4 ways to market on a dime.
To be a real marketing superhero, you have to get the work done and make sure it works. While that sounds simple, just getting the work done can feel like a mountain of whats and ifs. This program will share the tips and tools used every day to help with the whats plus in addition tackle the 4 big ifs. It will look at where to start with your marketing plan as well as explore 4 ways to market on a dime. The topic will cover important answers to the 4 big ifs of marketing and also give you a brief introduction to reviewing marketing data.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
To Be a Real Marketing Superhero
- Get the Work Done
- Make Sure It Worked
Assets and Strengths Equals Your Marketing Plan
- Assets Discovery
- Leveraging Assets
Before You Just Start Creating Your Marketing Willy Nilly
- Set Goals
- Know What Success Looks Like
- Create Buyer Personas - Commonly Called Ideal Customer Avatars
How to Get the Work Done
- Processes for the Win
- Process Examples
If You Do Nothing Else You Need to:
- Add Things to Your Site 4 Times a Month - Blogs, Projects, FAQ
- Leverage Automated Emails
- Jump Into Social Media
If You Can Only Invest in One Thing- Make Sure Your Website Isn'T Crap
- Make Sure It's Mobile Friendly - Go Test Your Site Here
- It Must Be Fast
- Create a Page for Each of Your Services
- Use Actual Photos of Your Company
- Install Google Analytics and Google Webmaster Tools
- You Need a Privacy Policy
If You Need to Talk to Past Customers
- Send Them a Letter
- Send Them an Email From Someone They Know
- Use Video to Communicate a Tough to Understand Content - Loom
If Your Target Audience Is Specific Try...
- Event Marketing
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on December 7, 2023.
Call 1-866-352-9540 for further credit information.
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
MP3 Download
This program does NOT qualify, nor meet the National Standard for NASBA accreditation.
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Monica Pitts
MayeCreate Design
- Chief creative officer of MayeCreate Design
- More than 17 years of marketing experience
- Focuses on web design and online marketing for the construction industry
- Successfully launched hundreds of online marketing campaigns for regional and national specialty construction companies from San Francisco to Dallas
- MayeCreate voted 2015 best web design company and best marketing company in Columbia, MO
- One of Ten Approved Web Vendors for the University of Missouri Columbia
- Over $1.9M generated in online donations in December of 2022 through ComoGives.com, an online giving portal built by MayeCreate, benefiting 142 area nonprofits
Add to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
All of your training, right here at Lorman.
Pay once and get a full year of unlimited training in any format, any time!
- OnDemand Courses
- Live Webinars
- MP3 Downloads
- Course Manuals
- Executive Reports
- White Papers and Articles
Additional benefits include:
- State Specific Credit Tracker
- All-Access Pass Course Concierge
Questions? Call 877-296-2169 to speak with a real person.
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