What is the secret behind successful websites? Copy.
Not pretty graphics -- although pretty graphics can add to your brand and help sell, the copy does the heavy lifting. Mistake entrepreneurs make, especially beginning entrepreneurs, is they spend all this time and money creating a pretty site and pretty logo and nothing on copy, and then they end up with a pretty site that doesn't do anything for them. Join Michele PW, your $Ka-Ching!$ Marketing Strategist as she dishes on what you need to do to transform your website so you start seeing real, proven results in your business. 5 Reasons to Order •Learn how to tweak your website to open the floodgates •Understand why good copy is more important than a pretty website •Learn the secrets to getting people to buy on your website •Discover some of the most overlooked strategies that make your website profitable •Gain more visibility, more clients and more money
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
What Is Copywriting?
The 5 Secrets
One of the Biggest Mistakes Entrepreneurs Make When Trying to Figure out Why Their Web Site Doesn´T Make Them Any Money
One of the Most Overlooked Strategies - Don´T Do This and Your Web Site Will Never Be Profitable
What Tweaks You Need to Do to Your Web Site to Open the Gates to a Flood of New Customers (And, Best yet These Customers Will Be Chasing You)
The Secret Behind Getting People to Buy
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on November 15, 2012.
Call 1-866-352-9540 for further credit information.
No Credit AvailableAdd to Wishlist
More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Michele Pariza Wacek
Michele PW Creative Concepts and Copywriting
- Michele PW/Creative Concepts and Copywriting LLC
- Considered one of the hottest direct response copywriters and marketing consultants in the industry today, Michele PW (Michele Pariza Wacek) your $Ka-Ching!$ marketing strategist, has a reputation for crafting copy and creating online and offline marketing campaigns that get results
- Premiere direct response copywriting and marketing company today, catering to entrepreneurs and small business owners internationally, including the “Who’s Who” of Internet Marketing
- National speaker and author, has completed two novels, and is a contributing writer to the “Entrepreneur Press Start Up Guide to Information Marketing” and “Trust Your Heart: Transform Your Ideas to Income”
- Double major in English and communications, University of Wisconsin-Madison
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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