With such fast growth in technology strategies marketers face a huge challenge: What are the best practices for all players? How do brands engage? How can mobile technologies become more standardized and accessible when incorporating them in the marketing mix? This OnDemand Webinar will specifically focus on learning how to strategically integrate mobile marketing in to your marketing mix, understanding the market niche, the world of Apple® and what's under the hood, and reviewing Apple® OS user experience campaign design strategies and best practices.
5 Reasons to Order
- Learn how to strategically integrate mobile marketing into your marketing mix
- Understand the market niche: the world of Apple® and what's under the hood
- Review Apple® OS user experience campaign design strategies and best practices
- Discover how to use mobile marketing to engage your audience
- Learn best practices for feature phones and smartphones
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Agenda
Timeline of Mobile
Mobile Marketing
Developing for iOS
- Mobile Program
- Marketing
- Strategy
- Content
- Experience
Approaches
How To
User Interface Design
Targeting the Consumer
The Apple® Rules
Feature Phones vs. Smartphones
Mobile Web vs. Mobile Apps
The Tablet Generation
Picking a Revenue Model
App Stores
Resources
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Credits
OnDemand Course
This course was last revised on August 27, 2012.
Call 1-866-352-9540 for further credit information.
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Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
Faculty
Curt Doty
Bemis Balkind
- In 2011, Curt joined Bemis Balkind as GM, executive creative director of the newly formed Digital Group focusing on the areas of digital content, advertising, and distribution
- Creative executive, creative director, designer and director with more than 20 years of experience in the entertainment world
- Started in television at ABC News in New York, designing for all the national news shows and ABC Sports
- Moved on to entertainment design, promotion, branding, videogames and interactive television at international agencies such as Pittard Sullivan and 3 Ring Circus in Hollywood
- Recruited into the Home Entertainment World of Universal Pictures in 2004
- Responsible for the creative and technology development for Universal’s hi-def initiatives starting with HD DVD and reinvented navigation for Home Entertainment, 2006
- Won HD DVD of the year award for The Bourne Ultimatum from the DEG
- Creatively lead the launch of Blu-ray for the studio, industry firsts for the format included the BD Live Center, My Chat, My Commentary and Director Chat
- Established the Advanced Content group at Trailer Park, where he expanded the services into theatrical and mobile, working with Apple® and Microsoft’s® Silverlight Enhanced Movies on PC, Mac® and Windows® Phone 7
- Launched the first theatrical iPad™/iPhone™ app for Universal Pictures, Macgruber
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More Program Information
Why Lorman?
Over 37 years and 1.4 million customers worth of experience providing continuing education. Our passion is providing you world-class training to help you succeed in business and as a professional.
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